Bulleit Bourbon has been given a new limited edition ‘tattoo’ bottle.

The Diageo brand has rolled out packs featuring a design from New York tattoo artist Jess Macetti, billed as being inspired by the American frontier. It is the first time Bulleit has altered its packaging.

It has rolled exclusively into Amazon (rsp: £27.40).

Each bottle comes with a neck tag featuring a QR code which, when scanned, allows shoppers to access an “interactive augmented reality experience, bringing Jess’ design to life digitally”.