Chase Distillery is venturing into the hard seltzer market with a trio of gin seltzers.
It will roll out a three-strong range of gin seltzers (5% abv) – Pink Grapefruit & Pomelo, Seville Orange and London Dry & Lemon – each comprising one of the distiller’s bestselling craft gins mixed with sparkling water (rsp: £7.50/3x250ml).
They were aimed at the “active millennial demographic”, said Chase Distillery, and contain 89 calories per 250ml can.
The full production of the gin seltzer range will be done at the family farm, keeping up Chase Distillery’s field to bottle credentials.
The brand’s director James Chase said he had been struck by the idea when he was living in America and noticed the increase in hard seltzer, noting he “couldn’t believe the growth of the category”.
But, he added, many of those on offer weren’t up to the standard shoppers had come to expect following the boom of craft distilleries over the past 10 years.
Chase said on his return to the UK earlier this year he was “more determined than ever” to launch a hard seltzer, adding the UK was “perfectly primed to tap into this market” thanks to its increased interest in health and wellness.
“Obviously this category marries so well with health and wellbeing, I think that trend will carry the seltzer market,” he said.