Chase Distillery has given its gin and vodka a makeover to celebrate its 10th anniversary.
It has rolled out new bottles for its 10-strong range of tipples featuring embossed branding, line drawings and copper accents. The revamp is designed to play up the brand’s “field to bottle” ethos - all its drinks are made with potatoes from the brand’s Herefordshire farm.
On the bottom of each bottle, the phrase ‘250 single-estate potatoes’ is embossed - the number of potatoes the brand says it take to create each 70cl bottle.
Chase had “come a long way since we decided to turn our potatoes into vodka 10 years ago”, said its founder William Chase. “We’ve created a top-quality product purely from experimenting with our spuds and blending our vodka with natural ingredients and wild botanicals”.
It follows the launch of a new Rhubarb & Bramley Apple Gin into Chase’s range last month, which has rolled into Selfridges and online retailer 31Dover.com (rsp: £44.95-£49/70cl).