Swedish cider brand Kopparberg is extending its range of fruit ciders with a new Blueberry & Lime variant.
The 4% abv cider is rolling out now into Asda, Tesco and Morrisons in a 500ml SKU (rsp: £2.20).
The launch marked “a significant step in Kopparberg’s story”, said senior marketing manager Rob Salvesen. “We expect to see Blueberry & Lime become a permanent fixture in the Kopparberg family, with early performances proving extremely positive.”
Kopparberg’s flagship Mixed Fruit Cider grew by 15.3% last year, increasing its value by £7.6m to £57.6m [Nielsen 52 w/e 8 October 2016].