Malibu is expanding its range with a rum that is flavoured with tequila.
Malibu Red, a mix of Caribbean Malibu rum and Mexican Olmeca tequila (rsp: £16.99) is rolling out to the on and off-trade this month.
The drink is being fronted by R&B singer-songwriter Ne-Yo, who has been appointed Malibu Red creative director. He has produced Burning Up, an exclusive track for the brand, which can be downloaded via Malibu’s Facebook page, and will appear on the brand’s UK advertising.
Brand owner Pernod Ricard said the new variant would tap into the growing appeal of mixable speciality spirits suited to higher-tempo social occasions.