Stella Artois has partnered with Wimbledon for the fifth year in a row.
To mark the tie-up’s return, the AB InBev brand has launched limited-edition packs across 330ml and 440ml canned multipacks of Stella. ‘Limited Edition Winning’ bottle multipacks in 330ml and 284ml sizes, meanwhile, will feature an on-pack competition offering two VIP tickets to the tournament for 10 winners.
The brand had “a strong tie to the Championships”, said Stella Artois European marketing director Alexis Berger, with “customers and retailers alike seeing Stella Artois as the perfect accompaniment to watch the oldest and most prestigious tournament in the world”.
The push will run until 12 July.