All Alcoholic drinks articles – Page 192
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NewsKopparberg cider rolls out summer sharing 'Kopparkeg'
The limited edition Kopparkeg will be available from Morrisons and Asda from mid-July
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NewsCorona lager sales rocket as AB InBev backs promotions
The change in fortune for Corona follows AB InBev putting “unprecedented support” behind the brand
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NewsC&C Group discontinues Magners flavoured ciders
C&C Group has discontinued production of Magners flavoured ciders to re-focus on the original apple variant
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NewsMorrisons adds There’s A Beer For That activations to stores
The partnership launched in 492 stores across the UK this week
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Category ReportDrinking games: beer & lager category report 2016
With cider and lager sales falling fast, could this year’s summer of sport help give the sector the shot in the arm it needs?
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NewsHeineken launches first TV push for premium Amstel lager
The ad will makes its debut tonight (20 June) during the England v. Slovakia match…
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NewsCono Sur celebrates Tour de France tie-in with limited labels
Created by artist Eliza Southwood, the labels picture a cycling race in a Chilean landscape
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NewsBargain Booze holds first big trade event
More than 80 suppliers gave retailers insight into merchandising, NPD and category trends
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NewsSol lager gets 'ready made' cool box with insulated packaging
The Sol Cool Box, available now, contains 18x330ml bottles
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NewsLidl to devote over half of next Wine Cellar promo to Iberian
The focus on Iberia follows strong growth of Lidl’s existing Spanish and Portuguese wine
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NewsNix & Kix unveils cayenne-based RTD alcohol alternative
The NPD is likely to appeal to the “rapidly growing clean eating health movement”
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NewsJägermeister gets £10m push for updated bottle and label
The move is the “most significant” overhaul in the herbal liqueur’s 80-year history…
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Comment & OpinionDrink and (fast) driving: Why Heineken's F1 deal makes sense
Motor racing and booze have a long history together
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NewsWKD signs Made in Chelsea star Binky Felstead to push Blush
The 10-week digital and social campaign goes live on 25 June
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NewsCrabbie's Alcoholic Ginger Beer rolls out 250ml cans
New format aims to broaden the drink’s appeal to a younger audience
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NewsBath Ales falls to a loss despite frothy sales
Bath Ales has fallen into the red despite revenues increasing 7% to £15.6m, with strong demand for bottles of its flagship Gem amber ale at the supermarkets helping fuel growth.
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NewsHeineken becomes global beer partner of Formula One
Marketing activity will include an ‘If You Drive, Never Drink’ campaign
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NewsSmirnoff makes first move into cider with fruity duo
The NPD has a 4% abv, and comes in a ‘disruptive’ clear glass bottle
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NewsMaxxium to drive growth with restructure and London office
The drinks supplier is taking a ‘simpler, faster, better’ approach
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NewsMolson Coors agrees rights deal for Bavaria beer brands
The agreement will cover Bavaria’s portfolio of brands in the UK