Aldi news and analysis – Page 37
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NewsAldi’s ‘A Christmas Carrot’ deemed most effective festive ad of 2021
The discounter’s latest outing of Kevin the Carrot, which framed the character in a new take on A Christmas Carol, stood out as more ‘distinctive’ and ‘enjoyable’ than rivals’ festive campaigns, according to Kantar research
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NewsAldi trials new ‘supersized’ trolley to highlight extra Specialbuys throughout December
The discounter will be adding new lines to its Specialbuys range more frequently throughout December, making each Tuesday an ‘on-sale’ day, along with the usual Thursday and Sunday
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NewsAldi launches deposit return scheme in Scotland store
A reverse vending machine has been installed in the car park of Aldi’s Bathgate store in West Lothian
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NewsAldi launches Christmas click & collect slots
More than 200 Aldi stores across the UK offer click & collect
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Grocer 33Aldi comes out bottom as ‘beautiful’ Asda store snags win
With 91 points, this “beautiful, clean and spacious” branch delivered on all main fronts
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Grocer 33Aldi is cheapest despite inflation and Asda can only manage fourth
The return of guest retailer Aldi was always likely to end Asda’s seven-week Grocer 33 pricing winning streak
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Analysis & FeaturesRanked: The best and worst of food and drink Christmas ads 2021
The British public will be hoping for a bigger and better Christmas than ever to make up for last year’s washout. Have the ad makers risen to the challenge?
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NewsAldi premieres Christmas ad featuring cameo from ‘Marcus Radishford’
Kevin the Carrot has returned to Aldi’s seasonal ad campaign for a sixth year
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NewsAldi teases new Christmas ad ditching Kevin the Carrot in favour of new character
In the 20-second teaser, viewers find out how Ebanana Scrooge came to hate Christmas
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NewsAldi falls behind on store opening target
The discounter has fallen behind on a target of 1,000 stores by 2022 and will need to open about 80 a year to reach a longer-term goal of 1,200 by 2025
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NewsAldi continues expansion with push for 15 new stores by end of year
The discounter is set to arrive in new locations including Edinburgh, Orpington and Poole
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NewsAldi looking for community groups and charities to sign up for Christmas food donations
The discounter is asking groups to register with its community redistribution partner Neighbourly to receive donations from their local store
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NewsAldi price war on bananas ‘takes advantage’ of family farms, unions claim
The calls come with negotiations now underway for next year’s banana supply
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NewsAldi knocks 30% off prices for ‘packaging imperfections’ in food waste bid
The initiative has been launched in all Aldi UK stores, with price reduction stickers indicating the discounted products
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NewsAldi launches gift cards for the first time in the UK
It means customers can buy the ‘gift of Aldi’ this Christmas, up to a value of £500
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NewsAldi hiring 1,500 temporary store staff in ‘biggest ever’ festive recruitment push
The 1,500 is on top of the 2,000 permanent jobs Aldi aims to fill by the end of the year in stores, distribution centres and logistics, including lorry drivers
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Comment & OpinionShortages? What shortages? Aldi CEO sets out ‘unique advantages’ on availability
Amid the chaos – now topped with consumers coming to blows on petrol station forecourts amid challenges for fuel supplies – Aldi appears to somehow be well-stocked
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NewsAldi’s checkout-free store: location of first ‘frictionless’ discounter revealed
The store will use a system of cameras, sensors and artificial intelligence to identify products customers take from shelves, eliminating the need for checkouts
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NewsCity Snapshot: Aldi to invest £1.3bn following record sales in 2020
Aldi has revealed plans to invest £1.3bn over the next two years in an attempt to grab a bigger share of the UK grocery market following sales hitting record levels in 2020.
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Grocer 33Aldi wins Grocer 33 again but margin over big four declines
Aldi offered the cheapest price for 29 of the 33 items on our shopping list this week, but was slightly less competitive than its last appearance in May