The TV push will hit screens at the end of February for five weeks across various channels, including GMTV, ITV and Channel 4. The 15-second commercial features a man simply enjoying the product and ends with the catchline ‘dairy free and delicious’. Alpro hopes its new raspberry and vanilla variant, which features added calcium, will be among the yogurt products to benefit from the push.
Rsp for the offering, initially available in Waitrose, will be £1.29 for four 125g pots.
The whole range will also be supported with in-store sampling throughout February and will be included in Alpro’s consumer press advertising programme.