All Alpro articles – Page 5
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NewsAlpro launches two lighter soya milk drinks
Alpro has launched lighter variants of its UHT chocolate and vanilla milks following the success of the standard versions of the products.
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NewsCourt rules on Alpro's soya 'yoghurt' claim
Alpro has responded to a Dutch court restricting the use of the word ‘yoghurt’ for soya products by saying it welcomes the clarity the ruling creates.
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The Big InterviewMeet the bean counter
If the 1960s was defined by flower power and the 1990s by girl power, the future is all about plant power. At least, that’s the dream of Bernard Deryckere, CEO of Alpro.
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NewsAlpro signs up for Project Waterfall
Alpro is teaming up with the Caffè Nero chain to support Project Waterfall…
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Alpro taps into the pouring trend with launch of two soya yoghurts
Little more than a year after Danone set out to convince the nation to pour yoghurt over its cereals, the pouring trend has spilled into dairy-free, with Alpro launching two soya versions.
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NewsAlpro unveils its first-ever nut-based drinks
Alpro is moving beyond soya for the first time with the launch of an almond and a hazelnut milk
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NewsDelamere takes on Alpro with soya milk
Goats dairy supplier Delamere Dairy is going up against soya heavyweight Alpro with an unexpected move into soya milk. The company, which already supplies branded goats milk, butter and cheese, is launching a Delamere Dairy-branded soya...
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NewsCampaign Trail: Alpro’s festival breakfast
Alpro is catching festival fever this summer, with a summer marketing drive aimed at women aged 25 to 35. A six-metre high Alpro breakfest table featuring a giant cereal bowl will go on tour to some of the UK's biggest festivals this month. There...
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WWF inducts Alpro into Climate Savers
Alpro has become the first European food manufacturer to be granted entry to WWF's Climate Savers programme.The soya product supplier joins a list of companies including Coca-Cola Enterprises and Supervalu, who the WWF believes are...
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Alpro Soya in Coffee Week sponsorship
Alpro Soya will boost its presence across the coffee and foodservice sectors by becoming the sponsor of the UK's first-ever Coffee Week, kicking off on 4 April.The event revolves around Project Waterfall, a scheme in support of...
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NewsAlpro lowers cholesterol with new dairy-free milk
Alpro is branching out into the functional foods market, launching a cholesterol-lowering dairy-free milk from next month.
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Alpro teams up with Jamie in TV tie-up
Alpro is hoping that some of Jamie Oliver's Midas touch will rub off on the brand by agreeing a sponsorship deal for Jamie's American Food Revolution.Jamie's new series will debut on Monday 13 September, and Alpro branding will feature...
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Dairy-free kids milk launched by Alpro
Alpro has launched a new soya milk for kids who are on a dairy-free diet.Suitable for children aged one year and above, Alpro soya Junior 1+ can be used as a main milk source for children from the age of one, or as part of a weaning diet...
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Alpro refreshes its look to appeal to the mainstream
Alpro has been given a multimillion-pound facelift in a bid to return it to double-digit growth…
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NewsAlpro opens door to Europe for Dean Foods - but how far?
US dairy giant Dean Foods beat Nestle and Unilever to buy Alpro. But could soya milk ever become mainstream in the UK, asks Michael Barker
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NewsDean Foods swoops for £275m Alpro acquisition
Alpro has been bought by US dairy giant Dean Foods for £275m to boost its presence in the global soy market.
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Alpro Soya on track for 2020 carbon target
Alpro Soya has announced it is on track to meet the target it set last year to be carbon neutral by 2020. The producer, which was crowned Green Supplier of the Year at The Grocer Gold Awards in June, said it would have saved a third of carbon...
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My Alternative CV - Louise Bird, senior product manager, Alpro
What's your nickname? I don't really have one now but when I was at school everyone called me Birdy. Who was your first teenage crush? Jason Donovan - looking at him now, I have no idea why! When was the first time you got drunk? New year's eve ...
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Alpro uses wellbeing to drive new growth
Alpro is hoping to take the brand to a wider audience and breathe life into the slowing soya market with a new campaign focusing on wellbeing. The 2008 Year of Wellbeing campaign is Alpro's most significant to date and will involve 16...
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Alpro Soya to sponsor last Parkinson
Dairy-free brand Alpro Soya is sponsoring the final series of Parkinson on ITV this autumn in a targeted campaign of its core consumer. The deal includes broadcast and online sponsorship, as well as branded trailers on ITV1, which will...