Archive of all Alpro articles
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Analysis & FeaturesCan plant-based dairy avoid the fate of alt-meat?
As meat alternatives battle shopper misgivings around taste and processing levels, plant-based milks and yoghurts are continuing to gain ground
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NewsAlpro partners with Zara Larsson to push fortification of core lineup
The collaboration comes as the plant-based giant fortifies part of its lineup with a blend of essential nutrients
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NewsAlpro launches plant-based range for kids
Alpro’s new range includes a chocolate-flavoured oat-based drink, a strawberry-flavoured soya drink and soy-based yoghurts in vanilla and strawberry
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NewsDanone switch to UK sourcing cuts emissions and water usage
The move to local sourcing, coupled with a new production process, has delivered on average an estimated 25% lower carbon footprint and 20% reduction in land use
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NewsAlpro announces move to 100% British oats across core oat drink lines
The Danone-owned brand said the move had been three years in the making and Alpro 100% British Oats Drink was on shelves nationwide now
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NewsPotina plant-based banana oat drink launched for kids
The brand is designed to offer families a nutritious, plant-based alternative, free from additives
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NewsAlpro adds caramel line to Barista drink range
Alpro said it had been developed in a bid to give shoppers ‘an authentic coffee shop experience from the comfort of their own homes’
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NewsAlpro launches raft of NPD including extended protein range
The Danone-owned brand has launched six SKUs including plant-based protein drinks, alternatives to yoghurts and two bestselling variants in a new pack size
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Category ReportHow have the HFSS rules changed yoghurts? Yoghurts category report 2023
Indulgent yoghurts and pot desserts are suffering from volume slumps. Do they have a future in the post-HFSS environment?
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Analysis & FeaturesFive brands that made the ASA’s list of greenwashing shame
The crackdown is on, with everyone from watchdogs to financial investors placing the claims of food companies in their crosshairs
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Category ReportCould Alpro be usurped in plant-based milk? Plant-based milk category report 2022
The leading brand risks being dethroned as ambitious rivals use promotions, next-gen taste claims and sustainability credentials to grab share
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NewsAlpro bears brunt of price hikes across dairy alternatives
Some key dairy alternative lines have seen price increases of almost a fifth since August
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NewsFormer Alpro boss Sue Garfitt joins The Protein Brewery as CEO
Sue Garfitt has been chosen to lead the next stage of the company’s development as it prepares to go to market
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NewsSoya milk shortage follows ‘production challenges’ at Alpro factory
A spokeswoman for Danone told The Grocer supermarkets were ‘temporarily experiencing some low availability’ of Alpro soya milk
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NewsAlpro launches campaign for new oat-based ‘close match to dairy milk’ range
The ‘M*lk Believe’ campaign is designed to challenge perceptions around the taste of plant-based milks
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NewsAlpro rolls out ‘closest match to dairy milk’
Not M*lk is made from European-grown oats and is said to have a “creamy and smooth” texture
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Comment & OpinionWhat we can learn from contrasting ASA decisions on ‘green’ almond milk ads
ASA inquiries into ads from Alpro and Plenish offer a guideline on how to avoid being rapped for unsubstantiated green claims, says Brinsley Dresden, partner and head of the advertising & marketing team at law firm Lewis Silkin
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NewsAlpro boosts UK production capability with new £17m production line
The investment at its Kettering plant is part of a £41m plan to increase UK production capacity
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Comment & OpinionAlpro’s ASA censure shows suppliers must communicate their eco-cred perfectly
A claim to be “better for the planet” – as opposed to “good for” – could’ve avoided the ASA’s ire
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NewsAlpro censured by ASA over environmental claims in almond milk advert
The plant-based giant has had a complaint against an ad claiming it was ‘good for the planet’ upheld by the regulator