All Alpro articles – Page 6
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News
Alpro soya
Alpro soya, the number one soya brand in the UK, is focused on helping to satisfy consumer demand for a healthy and nutritious lifestyle. Soya is low in saturated fat and is one of the main plant sources of the essential fatty acids Omega-3 and 6,...
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Alpro Soya is first supplier to commit to carbon neutrality
Alpro Soya has become the first food manufacturer in the UK to make a commitment to become completely carbon-neutral. The company, which makes a range of soya products, said this week it would dedicate the remainder of 2007 to assessing...
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A health-conscious Alpro goes all the way
Soya brand Alpro is repositioning its products on an overall health platform, rather than focusing on dairy intolerance. The move, which includes new packaging and marketing, aims to bring soya to a wider audience. The company is...
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Alpro shines light on soya milk drink
Dairy free specialist Alpro is hoping to lure diet-conscious women away from skimmed milk with a light, sugar-free soya version containing just 1.2% fat.As the first chilled, dairy-free and unsweetened product of its kind on the UK market,...
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Alpro adds calcium and a TV campaign
Dairy-free specialist Alpro is to give its yogurt portfolio a heavyweight push with a new TV ad, a new variant and revamped packaging.The TV push will hit screens at the end of February for five weeks across various channels, including GMTV,...
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Chocolate custard joins Alpro’s dairy-free range
Alpro has added a low-fat chocolate custard to its range of dairy-free products.Made from whole soya beans, the chocolate custard has added calcium, a 12-month shelf-life and tastes like conventional dairy custard, claims Alpro.Commercial...
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New faces for Alpro
Dairy free stalwart Alpro has recruited four more celebrities to act as brand ambassadors.Former Olympic sprinter Linford Christie, TV presenter Katie Hill, singer-turned-gardener Kim Wilde and BBC Masterchef winner Rosa Baden-Powell will...
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Alpro gives £5m answer
Dairy-free supplier Alpro is to spend £5m marketing its products in 2003. The move follows last week's report in The Grocer that rival So Good is to spend more than £2m on a new TV campaign. Alpro, which is fighting with So Good for...
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Celebs put heart into Alpro press ads
Pop star Louise Rednapp, TV presenter Toyah Wilcox and athlete Linford Christie are among the celebrities featured in a new press ad campaign from dairy products specialist Alpro. Appearing in women's magazines, newspaper supplements and food and...