All Ambient articles – Page 22
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News
Walkers launches Max Strong crisps to be paired with beer
With the prominent on-pack claim ‘Perfect with beer’, the snacks come in three spicy variants from medium to extra hot
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Bahlsen adds ‘indulgent’ Choco Moments biscuits duo
The NPD features “the thickest chocolate topping of any Bahlsen biscuit” according to the German brand
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Gluten-free brand Kallø makes debut in bagged snacks
Available now, Pop-Crisps contain around 425kcal/100g and 1g of satfat
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Coca-Cola to air ‘First Taste’ ad for Zero Sugar variant
The advert stars the elderly character Mr Hadley, who first appeared 12 years ago in an ad for original Coke
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Cadbury goes ‘back to its roots’ with £12m campaign
New positioning is focused on the company’s history as “a family brand founded on generous principles”
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Kikkoman prepares for Chinese New Year with new TV push
The commercial will showcase the product’s versatility as a seasoning and dipping sauce
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Montezuma’s includes vegan-friendly eggs in Easter lineup
Montezuma’s Absolute Black 100% Cocoa Button Egg Artisanal chocolate brand Montezuma’s has unveiled its Easter lineup – including two new dark chocolate products positioned as vegan-friendly. The Absolute Black 100% Cocoa Button Egg (rsp: £9.99/250g) comprises 98% dark chocolate and 2% cocoa nibs. It had been added ...
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‘Complete food’ brand Huel adds granola to its lineup
Available in Original and Berry (rsp: £4.75/420g), the NPD is “the world’s first nutritionally complete cereal”
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Snacking brand Graze introduces four new grocery ranges
The quartet comprises Superfood Bites, Mini Protein Balls, Superfood Mix and Energiser Mix – a total of 15 SKUs
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Mults back Dry January with ‘healthier choices’ initiatives
Tesco has slashed 20% off the price of no and low-alcohol brands, and Asda has teamed up with Drinkaware to offer advice
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Kids’ snacks brand Bear makes mainstream TV debut
The £3m push will kick off tomorrow (4 January) across major terrestrial and satellite broadcasters
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Campbell Soup Co buys Kettle and Metcalfe's Skinny owner for $4.9bn
US food group Campbell Soup Company has agreed to buy Kettle Chips and Metcalfe’s Skinny owner Snyder’s-Lance for $4.9bn (£3.7bn) to expand its exposure to the faster growing snacking market.
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Aldi launches scheme to boost small-scale Scottish suppliers
The discounter has unveiled a Scottish Small Supplier Development Programme
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The Big Interview
The Big Interview: Ben Pearman of General Mills shares his beliefs and values
General Mills boss Ben Pearman believes it’s still possible for a multinational to operate – and grow – like a startup
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Heinz in hot water over nutrition claim in Beanz TV ad
The ASA upheld three complaints that the commercial featured “a non-permitted nutrition claim”.
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Thorntons unveils festive ad in support of military charity
Pass The Love On will donate to SSAFA, the national charity that works with service men and women
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Category Report
The end of the affair? Pasta & pasta sauces category report 2017
Four consecutive years of growth for pasta have ground to a halt with price cuts failing to drive volume gains. Why?
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Ginsters teams up with Cornish chef for new Mexican slice
Chef Chris Eden was inspired by tales of Cornish miners emigrating to Mexico in the 1800s to mine for silver…
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Mutti and Conserve Italia reassure over labour practices
De Rubertis Rita, a grower in Puglia, southern Italy which supplied tomatoes to the Italian food giants, has been linked to alleged labour abuses
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Heinz hikes number of promotions to complement soups ad push
There were 126 featured space promotions on Heinz products in the major mults over the past month