All Ambient articles – Page 25
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NewsSwedish beer brand Pistonhead moves into non-alcoholic beer
Made with imported Centennial and Mosaic hops, 0.5% Flat Tire has “all the same flavour” as its alcoholic counterpart
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NewsGerman confectioner Storck to launch Knoppers brand in UK
The snack will roll out on 1 September backed by a £4.5m investment
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NewsNestlé rolls out walnut-free Whip chocolate swirls
Launched this week, the new product is available now in two milk chocolate variants
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NewsTayto overhauls Golden Wonder with NPD and new-look packs
The brand has launched Chippies, potato sticks in Ready Salted, Salt & Vinegar and Chip Shop Curry flavours
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Comment and OpinionIs Amazon’s one-year shelf life ready meal a credible proposition?
The technology purports to keep the food’s natural flavour, texture and nutrients for up to a year, with no need for refrigeration. Tasty!
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Category ReportClaws out: rice & noodles category report 2017
Rice & noodle brands are in a cat & mouse game with own label as it copies NPD and undercuts on price
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NewsCarling launches push with Premier League and Sky Sports
The Premier League and Carling went “hand in hand” said Carling brand director Jim Shearer
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NewsCobra set to roll out its first gluten-free beer in January
The brand also plans to launch an IPA, called Malabar, exclusively into the on-trade
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NewsPladis invests £1.3m in 'Merry Biscuits' Christmas campaign
The push will include an on-pack promotion and an immersive in-store experience for shopper
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NewsSaxa launches premium trio of flavoured sea salt
Rainbow Pepper, Lemon, and Smoked Seaweed & Dill will roll out in late September….
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NewsWelsh brand Hilltop Honey upgrades its headquarters
The business expects to increase its workforce from 12 to 20 by the end of this year
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NewsBear Alphabites partners with Puffin Books for reading push
Bear and Puffin’s Big Book Club has an online hub of content and activities, including a Book of the Month
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NewsFerrero targets younger adults in £7.1m Christmas choc push
The supplier also plans to spend £1.1m on Nutella, including a new ad
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NewsAsda favours posh pop in fizzy drinks revamp
The grocer has overhauled its carbonates range, dropping roughly 40 SKUs and adding close to 60
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Comment and OpinionAmbient grocery needs a fresh approach to in-store marketing
Rice & noodles brands are the latest to be engaged in a vicious cat & mouse game with own label. Here’s how they can fight back and reclaim the aisles …
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NewsMondelez expands Oreo biscuit range with Choc O’ Brownie
The new flavour will be part of trhe brand’s experiential activity touring the UK for six weeks
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NewsKellogg’s ramps up nut content of Crunchy Nut by 25%
The cereal brand is the third biggest in the UK, but its value last year fell by £5.4m to £72.7m
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NewsFruit Bowl kids' snacking brand falls into the red
Revenues in the nine months to 30 September 2016 declined to £9m, compared with £13.9m in year ended 31 December 2015
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Category ReportBack from the dead? Halloween category report 2017
Could combining Halloween with Bonfire Night and Day of the Dead help resurrect growth?
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My Alternative CVStuart Macdonald, ManílIfe, on live music and Pokémon cards
“I was a bartender. It didn’t last very long – after about two hours I told the boss my real age: 15”