Premium Italian olive oil brand Nudo will hit the shelves of 180 Waitrose branches in October.

A twin-pack with 250ml tins of extra virgin olive oil and extra virgin olive crushed with fresh lemons (rsp: £9.95), will feature a competition to win one of 25 Italian olive tree adoptions.

Jason Gibb and Cathy Rogers developed the oils, currently sold online and via upmarket food halls, after bringing an olive grove in Italy back to life eight years ago.