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biscuits & cakes dig feat lead image

10 things you need to know about... Cakes & Biscuits

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Analysis & Features

What a cracker! Our top 10 Christmas cakes & biscuits

By Emma Sturgess2015-11-27T11:05:00+00:00

  • Previous
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Marks & Spencer Penguin Party Cake

Inside this hand-decorated igloo cake (£20/1.5kg), complete with frolicking penguins, is a trompe l’oeil penguin face baked into the all-butter Madeira sponge. It follows trends in home baking for ‘surprise’ cakes.

Mr Kipling Elf Slices

Cake slices are a thriving format [up 2.7% in value, Kantar 52 w/e 21 July 2015], and Mr Kipling’s apple sponge slices with red and green icing (rsp: £1/6x27g) could produce elfy growth.

Aldi Musical Gingerbread Tin

Filled with traditional German gingerbread pfeffernüsse, these tuneful tins (rsp:£3.99/200g) each play one of six Christmas songs. For shortbread in a rotating musical lenticular tin, head to M&S.

McVitie’s Victoria Sapphire

UB has put on the ritz with a new premium version of its Victoria assortment (rsp: £6.50/385g). The mirror-effect pack contains foil-wrapped shortcake and cream biscuits fully coated in milk, white and dark chocolate.

Sainsbury’s Taste the Difference Pecan & Caramel Bundt Cake

Surfing the zeitgeist by combining on-trend flavours and a bundt shape, this centrepiece (rsp: £12/800g) has a toffee and almond syrup and is topped with malt balls, golden salt crystals and holly leaves.

Bahlsen Poppy Seed Stollen

Continental Christmas markets are thriving, but the manufacturer of Choco Leibniz removes the need for a visit with seasonal German specialities including this stollen (rsp £4/400g), with a swirl of poppyseed filling.

Booths Teatime Box

Available to order, this brew-friendly selection (£12/38 pieces) includes stollen bites, Christmas cake slices, amaretto brownies, mini yule logs and mince pies made by Cumbrian bakery supplier Bells of Lazonby.

Cadbury Dairy Milk Cracker

Burton’s festive NPD includes this cracker (rsp: £5/164g) filled with Cadbury Dairy Milk biscuits. There’s also a Cadbury Delights carton and new assortments in its Cadbury Occasions and Christmas Jumper Tin.

Thomas J Fudge’s Salted Caramel Florentines

A permanent addition to the range but screaming Christmas louder than Santa in a tight belt, these almond-based Florentines (rsp: £3.50/8x19g) boast layers of salted caramel and milk chocolate.

McVitie’s Chocolate Digestives Christmas Slices

Available in Chocolate & Orange and Chocolate & Mint variants, these biscuit slices (rsp:£1/174g) are gently festive. McVitie’s Jaffa Cake Bars have also had a Christmas makeover, with a cranberry twist to the jam.

1/10

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10 things you need to know about... Cakes & Biscuits

biscuits & cakes dig feat lead image

For our latest digital feature, we’ve lifted the lid on the cakes & biscuits market. So, grab a cuppa and tuck in to an extra large slice of market analysis, consumer research, retailer views and more…

  • 1
    biscuits & cakes dig feat lead image

    10 things you need to know about... Cakes & Biscuits

  • 2
    biscuit dunking

    Revealed: One third of Brits scoff four biccies at a time

  • 3
    Nicola Rees Spar

    Meet the buyers: 'Biscuits face further consolidation'

  • 4
    US: Scrabble Crackers

    Play with your food, says Scrabble crackers brand

  • 5
    McVitie's flying squirrel

    Sweeet! McVitie's tops our list of cake & biscuits advertisers

  • Marks & Spencer Penguin Party Cake Currently reading

    What a cracker! Our top 10 Christmas cakes & biscuits

  • 7
    Burtons fish n chips curry sauce

    Savoury biscuits are on a roll with sales up 6.9%

  • 8
    M&S yule log cake

    M&S cake sales slip as the discounters steal a larger slice

  • 9
    cake

    Piece of cake! Malt loaf and whole cakes push £30m growth

  • 10
    stormtroopers

    Licensing: a Force to be reckoned with

  • 11
    woman eating biscuit

    On-the-go is a 'major driver' for growth in cakes & biscuits

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