Princes Soft Drinks is pouring £2m into relaunching its Aqua Pura bottled water lineup to emphasise the brand's Cumbrian provenance becoming the latest English water brand to cash in on its homegrown provenance.

The revamp is focused around a new '100% Pure Cumbrian' strapline, and photography of its countryside heartland.

The new look, which will be supported by press, in-store and online activity later this year, is a result of research that showed shoppers "felt uncomfortable about the food miles associated with some rival brands", the company said.

Separately, Nestlé has also revealed a new British heritage-inspired look for its Buxton bottled water brand, just a week after Kent-based Silver Spring "placed greater marketing focus" on the English ­provenance of its Perfectly Clear brand as part of a relaunch.