Asda news and analysis
Asda is the third-largest supermarket in the UK, present in both large-format superstores and Express convenience stores. It is known for its value-led approach, including the 'Asda Price' and 'Rollback' campaigns. The Grocer covers Asda with news, analysis, insight and opinion, including pricing comparisons through the Grocer 33, strategic changes, and performance updates.
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NewsAllan Leighton defiant Asda turnaround is ‘working’ despite slowdown
Asda’s stuttering Q2 results perforance was almost entirely the result of the ‘self-inflicted’ and ’severe’ disruption from its Project Future IT transition
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Grocer 33GSM Matt Leese of Asda Aintree on managing Liverpool’s best supermarket
’Customers in Liverpool are very loyal, but they don’t mind giving you the absolute honest truth about how your store is on that given day’
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Grocer 33Asda edges out its rivals to continue winning streak as cheapest supermarket
Asda cleaned up on exclusively cheapest SKUs. It had 11, while Sainsbury’s managed four, Tesco one, and Morrisons and Waitrose none
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Grocer 33Asda’s Aintree superstore is best supermarket in our Liverpool mystery shop
The giant Asda store achieved a perfect score for customer service
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NewsAsda boosts Express stores with supermarket prices and exclusive deals
It comes as Asda kickstarted the next rollout of its Express convenience stores in October, with up to 20 new locations planned by the end of the year
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NewsAsda hit by Fitch ratings downgrade as turnaround stutters
Ratings agency Fitch pushed the long-term default rating on Asda parent company Bellis Finco’s borrowings further into junk territory, downgrading it from ‘B+’ to ‘B’
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Comment & OpinionBehind the scenes: how Asda’s Christmas ad bought the Grinch to life
Cressida Holmes-Smith of Asda’s ad agency Lucky Generals on how it dealt with the pressure to come up with the campaign
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NewsUnequal pay ‘damaging’ health and wellbeing of women supermarket workers, report claims
Leigh Day surveyed more than 4,500 female supermarket workers involved in its ongoing group claims against Asda, Sainsbury’s Morrisons, Tesco, The Co-op and Next, about the impact pay inequality is having on their health and wellbeing.
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Grocer 33Asda Gloucester named best supermarket around the Cotswolds
In Asda’s first win since July, the produce section was “well stocked, clean and tidy”, the entrance “bright” with festive offers, and the store “fairly easy to navigate”
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Grocer 33Asda’s Jason Donoher on running a ‘battleship’ store with a local Gloucester feel
‘We’ve got a big clothing and non-food range, a huge food offer and one of the largest e-commerce operations in the region’
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Grocer 33Asda wins cheapest supermarket – but is just 3p cheaper than Morrisons
Asda was the only retailer where our basket cost more than last week or last month
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NewsAsda offloads 24 stores and Lutterworth depot for £568m
Asda will reportedly use the proceeds to repay a debt to Walmart
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NewsAsda adds new execs in senior leadership shuffle
Asda has made a number of key changes to its senior leadership team, following yesterday’s surprise announcement that marketing VP Adam Zavalis is leaving after just over two years in the role
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Analysis & FeaturesSupermarket price wars: how are rivals answering Asda’s cuts?
Tesco has ramped up its pricing fightback against Asda, cutting 3,352 SKUs in a month as the supermarket giant defends its market share
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NewsAsda marketing boss Adam Zavalis to leave after two years
Zavalis’ exit is the latest shakeup to Asda’s new-look customer and marketing team as Allan Leighton looks to breathe new life into his turnaround plan
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Grocer 33Asda wins cheapest supermarket but Tesco gives it run for its money
The gap between Asda and two of its rivals was narrower than Allan Leighton’s target margin
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NewsHealth targets will cost supermarkets ‘tens of millions’ Streeting warned
Retail leaders are urging ministers not to introduce mandatory targets until all major food companies are in a position to report comparable data
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NewsAsda to extend Express Delivery offering following Uber deal
The service – which offers same-day delivery of groceries within four hours of ordering, and in as little as one hour – is available from around 300 Asda locations across the UK
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NewsAsda recruits school kids to fight food waste and find ‘hidden careers’ in retail
Asda aims to help children ‘explore hidden careers in retail’
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NewsAsda unveils ‘simpler’ store format in Harrogate transformation
Harrogate is the first of seven Asda stores in Yorkshire and surrounding areas set to receive a combined £12m investment in 2025