Asda news and analysis
Asda is the third-largest supermarket in the UK, present in both large-format superstores and Express convenience stores. It is known for its value-led approach, including the 'Asda Price' and 'Rollback' campaigns. The Grocer covers Asda with news, analysis, insight and opinion, including pricing comparisons through the Grocer 33, strategic changes, and performance updates.
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NewsTwo Chicks grows protein lineup with duo of egg white drinks
Blueberry Bliss and Chocolate Chip Cookie will land in selected Asda stores from 15 June
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NewsAsda ‘nudge’ trials boost healthier food sales by nearly 25%
Asda has published the much-awaited results of its two-year partnership with the innovation body Nesta. It tested whether the positioning of products, how they were merchandised and how they were promoted could boost the sales of healthier lines
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Comment & OpinionGLP-1 fat jabs are a potential goldmine for supermarkets
Weight loss drugs wiped £780m from household grocery spend in the year to the end of February 2026 but there’s another side to this story
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NewsAsda Rewards to offer free gig tickets as loyalty overhaul continues
Improving Asda’s loyalty scheme is a key part of Allan Leighton’s Formula for Growth turnaround strategy
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NewsSupermarket CEOs demand Keir Starmer acts on retail jobs crisis
The CEOs of Asda, Tesco, M&S, Sainsbury’s and Morrisons hit out at a lack of opportunities for young people and accused the government of making their plight worse with a bombardment of expensive regulation
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Range PreviewChicken wing roulette and poutine fries: Asda World Cup 2026 food range
Asda is using the summer of football’s late-night kick-offs to tempt shoppers away from pricier takeaways
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Analysis & FeaturesWhat’s behind the Asda-Ocado tie-up and will it work?
Asda is to adopt Ocado’s Smart Platform technology. What does the deal entail and will the new partnership work?
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NewsRebecca Stanton joins Asda amid fresh buying reshuffle
It follows the launch of one of Asda’s “biggest” range refreshes in recent years earlier this month, as part of the supermarket’s Take a Fresh Look campaign to woo shoppers back into its stores.
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NewsAsda ‘broadly where expected’ as losses slow during first quarter
Asda now hoped to win back shoppers through its Take a Fresh Look campaign and new partnership with Ocado, chairman Allan Leighton said
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Grocer 33Asda back on top as cheapest supermarket with close win over Sainsbury’s
Asda provided seven exclusively cheapest items in our basket this week
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NewsAsda signs up Ocado to overhaul online shopping
Asda has signed a deal with Ocado Group to completely overhaul its online shopping business
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Comment & OpinionWhy Waitrose, not Asda, is flourishing in tough times
As consumers are hammered by the high cost of living, why is Waitrose flourishing while Asda finds trading tough?
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NewsAdam Thomas’s Oh My Glaze lands grocery debut in Asda
The challenger brand’s Crazy Cajun Maple BBQ and Bonkers Buffalo sauces have landed in 200 Asda stores
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NewsAsda revives Daisy the cow in nineties-inspired retail experience push
It will see the revival of ‘90s icon’ Daisy the cow alongside other features designed to ‘bring joy’ back to Asda stores
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NewsWaitrose to open two stores on sites leased by Asda
Waitrose will open stores this autumn in Hale Barns, Manchester and Cricklewood in northwest London
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Comment & OpinionAsda wants a second chance, but must show shoppers it has changed
Asda’s Take a Fresh Look campaign hopes to remind thousands of formerly loyal customers who have had their heads turned that no, really, it’s definitely changed this time
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NewsAsda boosts multiservice credentials with new home and car insurance offer
The new home and motor insurance products were another example of how ‘Asda is more than just a supermarket’ said head of insurance Jenny Maden
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NewsAsda bids to woo back shoppers with major range and store refresh
Allan Leighton is rolling the dice in an attempt to address Asda’s freefalling market share, by encouraging ‘those who shop elsewhere to choose Asda again’, the supermarket said
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NewsAsda launches £5 premium lunchtime meal deal to undercut rivals
Asda said it had deliberately undercut rivals’ premium deals
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NewsAnnabel Karmel launches duo of frozen plant-based products in Asda
The launch is designed to bring more ‘relevance and excitement’ to the kids’ frozen fixture