Asda news and analysis
Asda is the third-largest supermarket in the UK, present in both large-format superstores and Express convenience stores. It is known for its value-led approach, including the 'Asda Price' and 'Rollback' campaigns. The Grocer covers Asda with news, analysis, insight and opinion, including pricing comparisons through the Grocer 33, strategic changes, and performance updates.
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NewsLIVE 2026: the five sessions anyone in grocery just can’t miss
The 2026 progamme boasts dozens of sessions led by industry leaders who will dive into the tech strategies and trends shaping the future of digital within the industry
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Comment & OpinionThe GLP-1 gamble: why supermarkets are selling less for more
In 2026, it’s not low-fat, plant-based, alcohol-free or calorie-counted eating that retailers are betting on – it’s weight-loss drugs
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NewsTDR-backed Jollyes enjoys ‘strong’ Christmas sales as store expansion continues
TDR-owned Jollyes kicked off 2026 by announcing the locations of its next four newest stores
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Comment & OpinionAsda has come out swinging on price, but is anyone listening?
The winners this Christmas have realised that price isn’t everything
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Grocer 33Asda wins cheapest supermarket for a healthy shop to kick off new year
Asda kicked off 2026 with another cheapest basket in the Grocer 33 price comparison survey
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NewsAsda vows to undercut Tesco, Morrisons and Sainsbury’s loyalty prices by up to 50%
A year on from relaunching Asda Price, Allan Leighton is laying down the gauntlet in a renewed price offensive
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NewsMore to come says Ken Murphy as Tesco zeroes in on 30% share target
With its market share up 31bps to 29.4%, Tesco has now had 32 consecutive four-week periods of year-on-year gains
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NewsAsda jumps on GLP-1 bandwagon with high-protein ‘power pots’
Morrisons, M&S and Co-op have recently added ready meals for weight-loss drug users
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NewsChristmas volumes under pressure despite highest ever supermarket sales
Supermarket sales in December hit a record £13.8bn but volumes declined as growth came in below grocery inflation, with hard-pressed shoppers leaning heavily on promotions in the run-up to Christmas
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NewsAsda appoints new IT boss after Project Future fallout
Asda has appointed a former Microsoft executive as its new group chief information officer, following the fallout from its bungled Project Future IT separation from Walmart
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Analysis & FeaturesAldi price match, TikTok Shop and job cuts: Top discounter stories in 2025
Job cuts, price match schemes and supplier disputes: eight discounter stories we didn’t know were coming in 2025
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Analysis & FeaturesThe best of the blogs 2025: Joe Wicks, M&S mushrooms and TikTok Shop
We’ve dug into the detail of why Unilever ditched its CEO, launched a scathing attack on animal welfare in the meat supply chain, and asked if Joe Wicks’ UPF-laden ‘Killer Bar’ really was nothing more than a load of shit…
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Analysis & FeaturesSupermarket Christmas and new year opening times 2025
Planning the big Christmas food shop? Or forgot sprouts on Christmas Eve? Here’s a complete guide to festive supermarket opening hours
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Analysis & FeaturesJob cuts, cyberattacks and loyalty fraud: The top supermarket stories of 2025
From devastating cyberattacks at M&S, Co-op and Morrisons to waves of job cuts driven by soaring employment costs, 2025 proved a turbulent year for Britain’s supermarkets. The Grocer rounds up the top stories that captured attention across the sector
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NewsAsda removes over 4,000 SKUs in simplification drive
Asda is well advanced on its ambitions to remove 5,000 SKUs from its shelves as part of an effort to simplify its shelves and supply chain
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NewsSupermarkets launch new £2m Birmingham surplus hub in King Charles’ war on food poverty
The Sir Peter Rigby Coronation Food Hub, in Gravelly Park, Birmingham, opened this week and is aiming to redistribute more than seven million meals across the West Midlands annually
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NewsCoca-Cola in talks with TDR Capital to salvage sale of Costa Coffee
It is understood Coca-Cola will decide whether to continue with the sale process or suspend it completely
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Grocer 33Asda wins cheapest supermarket in both premium and budget Christmas baskets
This week’s Grocer 33 basket was designed for shoppers looking to host Christmas without breaking the bank
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NewsAsda hit by second credit downgrade as turnaround plan drags on
Asda parent Bellis Finco will now face higher borrowing costs thanks to the downgrade
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Analysis & FeaturesHas Asda’s turnaround run out of steam before it’s left the station?
Asda’s Q3 results made grim reading, and critics have decried ‘appalling’ store standards. Could the plan be too price fixated?