Asda news and analysis
Asda is the third-largest supermarket in the UK, present in both large-format superstores and Express convenience stores. It is known for its value-led approach, including the 'Asda Price' and 'Rollback' campaigns. The Grocer covers Asda with news, analysis, insight and opinion, including pricing comparisons through the Grocer 33, strategic changes, and performance updates.
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NewsAsda converts Grinch with low prices in Dr Seuss-inspired Christmas advert 2025
‘We didn’t want to do was to take a holiday from our strategy at Christmas’ Asda marketing VP Adam Zavalis told The Grocer
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NewsAsda sells Leon back to co-founder John Vincent
The undisclosed deal includes 46 Leon restaurants, 20 UK franchises and three franchise sites in the Netherlands
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NewsAsda distribution managers approve GMB union recognition in ‘historic’ vote
‘Asda’s distribution managers told us they were fed up and needed a voice in the workplace,’ said GMB national officer Nadine Houghton
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NewsMorrisons buying team shake-up continues as new dairy director joins from Asda
The appointment is the latest in a string of changes to Morrisons’ commercial team following a major restructure under new group trading director Andrew Staniland’s ‘Magic’ plan.
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NewsFormer Asda CEO Roger Burnley joins M&S board
Burnley, who was the last person to hold the official title of Asda CEO, will join M&S in December
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NewsCastle MacLellan launches new parfait and pâté in Asda and Co-op
One of the UK’s leading makers of pâtés and parfaits, the company has gained nationwide distribution for its new artisan parfait and pâté
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Grocer 33Asda cheapest supermarket for a Halloween party in special Grocer 33 shop
Asda’s £80.79 basket was cheapest for 15 items and exclusively so for 12
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NewsAutistic man ‘sacked’ by Waitrose offered paid role by Asda
Tom Boyd has been offered two paid shifts a week by Asda after he was let go from Waitrose’s Cheadle Hulme store
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NewsAsda and Evri to roll out ParcelShops service to 1,200 stores
Asda plans to have rolled the service to all of its supermarkets, superstores and Express c-stores by the end of April 2026
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NewsMorrisons to roll out electronic shelf edge labels to all 497 supermarkets from 2026
Morrisons is the UK first traditional UK supermarket to install electronic shelf edge labels in its larger stores, through a new partnership with Vusion Group
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NewsAsda targets London for new Express store expansion
The new stores are the latest in a wave of 20 new Express stores Asda planned to open throughout October
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Grocer 33‘Irrational’ Asda cheaper than rivals by 5.5% in price comparison survey
Asda’s £74.98 basket was 2.9% cheaper month on month after it dropped the price of 956 items last week
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Analysis & FeaturesIs Henry Dimbleby right about Asda destroying Leon’s brand ethos?
Dimbleby has warned that a shift to unhealthier options could “destroy” Leon. What’s changed for the brand, and is it really in jeopardy under Asda?
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NewsAsda steps up price cuts campaign adding more than 200 fresh lines
The latest round follows more than 1,000 price cuts announced by Asda last week, as executive chairman Allan Leighton steps up his efforts to restore ‘Asda Price’ in a bid to win back shoppers ahead of Christmas
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Comment & OpinionBananas are low-hanging fruit for Darren Blackhurst’s big Asda reset
Darren Blackhurst’s reset plans seems to have attracted the support of suppliers, even if there are some tough conversations ahead
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NewsAsda appoints new loyalty boss in bid to win back shoppers
The new hire previously spent five years at Asda as digital marketing director
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NewsAsda announces ‘bay by bay’ reset at supplier conference
Around 600 suppliers attended Asda’s conference in Leeds on Tuesday
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NewsAsda cuts the price of nearly 1,000 products as pre-Christmas price war intensifies
Asda chairman Allan Leighton has promised a return to ‘Asdaness’, by making the supermarket 5%-10% cheaper than main rivals
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NewsAsda to roll out electronic shelf-edge labels to 250 Express stores
Asda plans to install 700,000 seperate ESLs across its estate, through a new partnership with Vusion Group
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Grocer 33Asda is cheapest in our ‘Green Grocer 33’ price comparison survey
In a basket featuring a range of plant-based, plastic-free, organic, locally sourced, Fairtrade and B Corp-certified brands, Asda was exclusively cheapest for 18 items