Asda news and analysis – Page 112
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Analysis & FeaturesIs Tesco and Asda’s loss Aldi and Lidl’s gain? It looks like it
After the rollercoaster ride of 2008-2009, Aldi and Lidl are back on form – and this time it’s not about recession chic. James Halliwell reports
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NewsTetley takes Tea Folk into baked aisle with sultana scones
Tetley tea is stepping outside the tea aisle for the first time with the launch of a range of fruit scones. A four-pack of Tetley Tea Folk sultana scones (rsp: £1.29), baked under licence by Haywood & Padgett, will launch into Asda…
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News
Asda pips rivals to Cox apple punch
Asda has claimed victory in the race to stock this year’s crop of British Cox apples, with the first Cox going into Asda stores on Sunday.
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NewsLondon Tea bags its first Asda listing
Organic and Fairtrade tea brand The London Tea Company is launching into Asda next week. Green Tea Tropical, Peppermint & Spearmint, White Tea and Elderflower, Raspberry Chilli, and Intense Chai will be available in 200 Asda stores...
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News
Horlicks links to Asda cancer campaign
Horlicks Light Chocolate will be tickled pink or at least its packaging will be this month and next. Parent company GSK has linked up with Asda to offer customers a pretty, special edition 500g pack in support of Breast Cancer Care. Ten...
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Grocer 33Asda, Norwich
The Grocer 33 is a weekly mystery shopping survey, tracking price, service and availability at the five leading grocery retailers: Asda, Morrisons, Sainsbury’s, Tesco and Waitrose. Each week the winning store manager is interviewed by The Grocer.
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News
Leighton leaves Selfridges to focus elsewhere
Ex-Asda boss Allan Leighton has resigned as deputy chairman of Selfridges, trimming his list of directorships to five. Leighton, who took up the role at Selfridges in January 2004, has a lot on his plate. Most recently, he joined Pace as...
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News
Asda cafés to offer low-cal ready meals
Asda has teamed up with WeightWatchers to offer diners low-calorie chilled ready meals in a selection of its in-store cafés. Sheffield, Wakefield, Huddersfield, Dewsbury and Glasshoughton are among the stores trialling the low-fat...
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Comment & Opinion
It's cheese, James, but not as we know it
Few product launches whip up the media storm swirling around Alex James and his new line of cheeses, with surely only some of the attention due to his former life as bassist for Blur.
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NewsJames offers mainstream cheese range
In a departure from his artisan cheese credentials, Blur bassist Alex James has launched a mainstream range of cheeses exclusively into Asda stores. The Alex James Presents... range comprises four flavoured Cheddar wedges including one...
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NewsDon Simon’s Disney smoothies hit Asda
Don Simon is taking on Innocent with a new range of Disney-branded smoothies for kids. A Cars 2 tropical smoothie and a Disney Princess strawberry and raspberry smoothie launches next week in Asda and is due to roll out to other...
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NewsAsda wows with its Butcher’s Selection
Asda is set to roll out its Butcher's Selection range to meat joints after the initial launch in beef steaks led to a 50% spike in sales. Butcher's Selection steaks which are matured for 15 days and trimmed of excess fat were introduced...
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News
Asda to take on 7,000 temps this Christmas
Asda is hoping to take on 7,000 extra seasonal staff for the Christmas period in a £5m recruitment drive that kicks off next month. It was looking for extra shop floor staff, home delivery workers and customer service personnel,...
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NewsClarke ponders Iceland move as Asda ups small store target
Andy Clarke has said Asda could move for some of Iceland’s estate – but appeared to rule out a swoop for the whole chain. “The estate does not fit our model,” Clarke said yesterday at a former Netto store now converted to the Asda fascia.
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NewsAsda pins hopes on smaller stores after slender Q2 improvement
Like-for-like sales at Asda grew by 0.5% in the second quarter, excluding VAT, the supermarket revealed today. US parent Walmart said conditions remained challenging and vowed to accelerate its plans to open smaller-format stores to speed up growth.
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Grocer 33Asda, Trafford Park, Manchester
The Grocer 33 is a weekly mystery shopping survey, tracking price, service and availability at the five leading grocery retailers: Asda, Morrisons, Sainsbury’s, Tesco and Waitrose. Each week the winning store manager is interviewed by The Grocer.
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Analysis & Features
Asda roars ahead of rivals in driving up promo levels
The distraction is back. After scaling back its activity, Asda has upped the ante again, running 24.1% more deals last month than a year ago.
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NewsAsda celebrates its longest-serving staff
Asda claims to have the edge on rivals when it comes to staff loyalty. As more than 700 staff attended a celebration at Harewood House, Leeds, in recognition of their service, the retailer boasted it had one of the lowest turnover rates...
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Grocer 33Asda, Tamworth
The Grocer 33 is a weekly mystery shopping survey, tracking price, service and availability at the five leading grocery retailers: Asda, Morrisons, Sainsbury’s, Tesco and Waitrose. Each week the winning store manager is interviewed by The Grocer.
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News
Asda offers back to basics mobile
Asda has become the latest supermarket to offer customers a new back to basics mobile phone.