Asda news and analysis – Page 112
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Comment & Opinion
Don’t sacrifice service at the altar of price
The UK’s big five supermarkets – Tesco, Asda, Waitrose, Morrisons and Sainsbury’s – are currently embroiled in a very public price war.
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Analysis & FeaturesXmas Crackers
Take one celebrity, add kids, tinsel and a lot of packshots. Throw in fake snow and a festive jingle and hey presto - a Christmas TV ad! So how does the class of 2011 rate? We commissioned a survey, trawled web forums and spoke to ad industry execs to find out.
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NewsNew grape packing to save Asda’s IPL £880k
Asda’s supply arm, International Produce Limited, is set to slash its grape processing costs by £880,000 a year thanks to a new packing line
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Analysis & Features
Promotions soar as big four buff their value credentials
The big supermarkets have upped their promotional game once more in November – pushing the limits of available space in stores.
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NewsAsda launches first transactional app
Asda is launching its first transactional mobile phone app, allowing customers to buy groceries online and price check the cost of their shopping using their iPhones.
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NewsAsda posts improvement in third quarter
Asda’s sales growth picked up pace slightly over the past three months, up 1.3% year-on-year. The figures, covering the period from 1 July to 30 September, mark an improvement on the 0.5% rise in like-for-like sales in the second quarter. The performance was described as “solid” by the supermarket’s US parent, Walmart.
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NewsAsda ‘most vulnerable to Morrisons online’
Asda will be hit hardest when Morrisons launches its online offer, according to retail analysts CACI.Research seen exclusively by The Grocer found 65% of Morrisons customers who shopped online currently shopped at Asda for groceries.CACI suggests this means once Morrisons is online, Asda could face an exodus. “Morrisons customers who ...
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NewsAsda's budget range gets smart new look
Asda is gearing up for a relaunch of its budget own-label range Smart Price.
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Grocer 33Asda, Workington
The Grocer 33 is a weekly mystery shopping survey, tracking price, service and availability at the five leading grocery retailers: Asda, Morrisons, Sainsbury’s, Tesco and Waitrose. Each week the winning store manager is interviewed by The Grocer.
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NewsAsda takes Chosen By You bread making in-store
Asda has begun baking, slicing and packaging its Chosen By You own-label bread in store. Following a trial in 25 stores that saw a 30% increase in sales of Chosen By You loaves over a 12-week period, the retailer is now rolling the scheme out across its estate.
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NewsSupermarkets’ price claims ‘cancelling each other out’
The supermarkets’ rival claims over price are cancelling each other out, new data from Kantar Worldpanel suggests. With year-on-year growth of 5.1% for the period, compared to a rate across the industry as a whole of 4.6%, Asda outperformed the market for the first time since the start of 2010.
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NewsAsda lines up Farmfoods as buyer for Iceland stores
Asda has teamed up with Farmfoods in a move designed to add momentum to its £1.4bn bid to buy Iceland.
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NewsSoft drinks brands eye growing gamer sector
Soft drinks brands including Coke Zero are battling for the hearts - and trigger fingers - of UK game players.
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NewsChosen by Prue: cooking school tie-up for revamped Extra Special
Asda is claiming to be the first supermarket to hand over the future of an entire range to a leading cookery school in a revamp of its Extra Special own-label range.
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Comment & Opinion
Price war comes at the expense of quality
As the economy recovers, consumers will look for new points of difference not just price cuts, says Simon Crouch
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NewsEristoff gets all wrapped up for winter
Eristoff has launched a limited-edition bottle in a sleeve that helps to keep the vodka cold. The furry bottle sleeves, exclusive to grocery, feature on 70cl bottles of Eristoff Black (rsp: £13.49) and are rolling out to Tesco, Asda, Sainsbury's and some c-stores.
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NewsAsda’s milk premium to farmers cut by 20%
Asda cut the premium paid to its liquid milk supply group by 20% despite insisting the milk price war would not come at the expense of its dairy farmers, The Grocer can reveal. One week before it slashed its retail milk prices, Asda...
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NewsAsda supply arm IPL quadruples its profits
Asda's strategy of cutting out the middleman by sourcing fresh produce direct appears to be paying dividends. Its direct supply arm, International Produce Limited, made a £6.1m pre-tax profit in the year to 1 January 2011 a £4.6m...
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NewsAsda adds £5 sweetener to Price Guarantee this week
Asda is offering shoppers a £5 sweetener in return for using its Price Guarantee. The supermarket is offering a fiver to anyone who spends £40 on groceries at Asda this week and subsequently uses its online price comparison tool.
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Comment & Opinion
Where will it end?
There’s a power dynamic in any relationship, even those where both parties secretly suspect they could do a bit better.