Asda news and analysis
Asda is the third-largest supermarket in the UK, present in both large-format superstores and Express convenience stores. It is known for its value-led approach, including the 'Asda Price' and 'Rollback' campaigns. The Grocer covers Asda with news, analysis, insight and opinion, including pricing comparisons through the Grocer 33, strategic changes, and performance updates.
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NewsAsda brings in Amazon to ‘transform’ retail media offer
Asda is the first UK retailer to deploy Amazon’s Retail Ad service
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NewsAsda expands Deliveroo partnership to more than 850 stores
It increases the partnership between the pair by more than 50%, with new locations including Darlington, Yeovil, St Austell, Harrogate and Barry
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NewsAsda and Aldi the two worst-performing supermarkets for sales growth
Asda was the only supermarket to suffer a sales decline in Worldpanel’s latest data, while Aldi put in the weakest growth
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NewsAsda shakes up leadership team after Liz Evans steps down
Asda is using Liz Evans’ departure to ’reshape responsibilities’ within its senior executive team
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NewsAsda losses surge to nearly £1bn after price cuts and Project Future fallout
The Leeds supermarket was hit hard by the disastrous final stage of its Project Future work to decouple its IT systems from Walmart, latest full-year accounts show
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Grocer 33Asda wins cheapest supermarket in our World Cup special Grocer 33
Asda’s £77.87 basket was 2.1% cheaper than anywhere else
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Analysis & FeaturesWhat did Asda learn from the Nesta healthy nudges trials?
Over two years Asda and Nesta conducted in-store trials to see how shoppers might switch to healthier food. Here’s the skinny.
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NewsAsda extends late-night delivery hours during the World Cup
Asda shoppers will be able to place orders up to two hours later than usual via Deliveroo, Just Eat and Uber Eats
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NewsAsda Online Doctor grows 50% as customers seek weight loss help
Asda was the first supermarket to offer an entirely online medical arm when it partnered with Zava in 2021
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NewsTwo Chicks grows protein lineup with duo of egg white drinks
Blueberry Bliss and Chocolate Chip Cookie will land in selected Asda stores from 15 June
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NewsAsda ‘nudge’ trials boost healthier food sales by nearly 25%
Asda has published the much-awaited results of its two-year partnership with the innovation body Nesta. It tested whether the positioning of products, how they were merchandised and how they were promoted could boost the sales of healthier lines
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Comment & OpinionGLP-1 fat jabs are a potential goldmine for supermarkets
Weight loss drugs wiped £780m from household grocery spend in the year to the end of February 2026 but there’s another side to this story
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NewsAsda Rewards to offer free gig tickets as loyalty overhaul continues
Improving Asda’s loyalty scheme is a key part of Allan Leighton’s Formula for Growth turnaround strategy
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NewsSupermarket CEOs demand Keir Starmer acts on retail jobs crisis
The CEOs of Asda, Tesco, M&S, Sainsbury’s and Morrisons hit out at a lack of opportunities for young people and accused the government of making their plight worse with a bombardment of expensive regulation
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Range PreviewChicken wing roulette and poutine fries: Asda World Cup 2026 food range
Asda is using the summer of football’s late-night kick-offs to tempt shoppers away from pricier takeaways
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Analysis & FeaturesWhat’s behind the Asda-Ocado tie-up and will it work?
Asda is to adopt Ocado’s Smart Platform technology. What does the deal entail and will the new partnership work?
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NewsRebecca Stanton joins Asda amid fresh buying reshuffle
It follows the launch of one of Asda’s “biggest” range refreshes in recent years earlier this month, as part of the supermarket’s Take a Fresh Look campaign to woo shoppers back into its stores.
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NewsAsda ‘broadly where expected’ as losses slow during first quarter
Asda now hoped to win back shoppers through its Take a Fresh Look campaign and new partnership with Ocado, chairman Allan Leighton said
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Grocer 33Asda back on top as cheapest supermarket with close win over Sainsbury’s
Asda provided seven exclusively cheapest items in our basket this week
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NewsAsda signs up Ocado to overhaul online shopping
Asda has signed a deal with Ocado Group to completely overhaul its online shopping business