Asda news and analysis
Asda is the third-largest supermarket in the UK, present in both large-format superstores and Express convenience stores. It is known for its value-led approach, including the 'Asda Price' and 'Rollback' campaigns. The Grocer covers Asda with news, analysis, insight and opinion, including pricing comparisons through the Grocer 33, strategic changes, and performance updates.
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Comment & OpinionDoes Morrisons’ new price promise mean Aldi Price Match is dead?
From today, Morrisons pledged to price match or be cheaper than Sainsbury’s, Tesco, Asda, Aldi and Lidl across 500 core grocery lines
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NewsMorrisons to match all rivals’ prices on 500 lines in new price commitment
The new ‘Unbeatable Prices’ commitment will replace Morrisons’ existing Aldi and Lidl ’Price Match’
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InterviewsRachel Eyre on building ‘a better version’ of Asda
Asda’s chief customer and digital officer is determined to bring back ‘Asdaness’ – boosting standards in stores and online while retaining its focus on price
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Grocer 33Asda’s happy and helpful staff carry it to Hereford victory
Asda’s 44,963 sq ft store picked up a score of 88, including maximum marks for accessibility, features and services, customer service, and tills and checkout
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Grocer 33Asda Hereford’s store manager on ‘the underdog’s’ turnaround
Craig Commander’s Hereford store is an example of what “Asdaness” looks like at its best
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Grocer 33Consistent low prices see Asda take decisive win as cheapest supermarket
Asda was cheapest for every ingredient for our veggie Mexican feast
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Comment & OpinionWhat’s the deal with Asda’s indie convenience push?
Last week, Asda announced a new wholesale supply model for independent retailers, after striking a partnership with Scottish retailer One O One to trial its new Asda Convenience fascia in three Glasgow stores
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NewsHunt & Brew launches high-protein milk into Asda
The business described the move as a ’game-changer’ for the dairy aisle, with the product delivering 16g of protein per 250ml serving
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NewsWorldpanel: shoppers lapping up promotions despite calls for clampdown
Deals were included in 31.3% of grocery sales in the four weeks to 9 August 2026, their highest level this year, as shoppers sought to save money
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NewsHeatwaves send shoppers in search of hydration and ice cream: NIQ
Shoppers spent about £1.5bn on soft drinks, ice cream and suncare in the past month at the supermarkets as the UK endured successive heatwaves, according to the latest industry data
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NewsAsda launches wholesale supply model for independent stores
Asda has struck an initial agreement with Scottish independent retailer One O One to trial its new Asda Convenience fascia at three of its stores in Glasgow
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NewsAsda creates new cereal product for families in food poverty
The donation is part of Asda’s partnership with the food industry body Alliance Food Sourcing and redistribution charity Felix
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NewsAsda to outsource 3,500 store cleaning roles
Asda said the move would give it ‘the cleanest stores in retail’. However, GMB labelled the proposals ‘detestable’
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NewsAsda launches £4 hot meal deal in latest food-to-go expansion
The 30-strong rotisserie offer had been designed to provide customers with a ‘convenient and affordable alternative when on the move’, Asda said
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Comment & OpinionWith Argos deal done, Sainsbury’s faces big decisions
Freed of the Argos millstone, will Sainsbury’s turn to Asda, Morrisons or the wholesale sector?
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NewsAsda rolls out Auror crime tech across estate after London trial
The technology helped Asda recover more than £100,000 in stolen goods during a 10-week trial at 30 of its London stores
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NewsPlastic bag sales fall, reversing last year’s rise
More than half the single-use plastic bags sold last year were issued by Ocado
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Comment & OpinionEditor’s Picks: Sainsbury’s split from Argos, Asda growth and food security
No one was expecting this morning’s surprise announcement when we reported that Sainsbury’s has agreed to sell Argos
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NewsAsda sales grow for the first time in more than two years
It is the first time Asda has posted positive returns since Q1 2024, aaccording to unpublished Worldpanel data seen by The Grocer
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NewsAsda to launch ‘hyper-personalised’ loyalty missions in latest Rewards overhaul
Chief customer officer Rachel Eyre has made improving Asda Rewards a key aim of her customer strategy