Asda news and analysis
Asda is the third-largest supermarket in the UK, present in both large-format superstores and Express convenience stores. It is known for its value-led approach, including the 'Asda Price' and 'Rollback' campaigns. The Grocer covers Asda with news, analysis, insight and opinion, including pricing comparisons through the Grocer 33, strategic changes, and performance updates.
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NewsAsda Q3 food sales flat as Potts takes the wheel
Food sales grew by 0.1% over Q3, while group revenue including fuel increased 3.1% year on year to £6.5bn, in the 13 weeks to 30 September
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NewsGrocery sector navigates global Microsoft service outage
The outage began yesterday evening, caused by what Microsoft called an ‘elevated load’ on its infrastructure when a large number of servers became ‘unexpectedly unavailable’
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NewsPotts pledges more staffed counters in Asda store turnaround plan
Asda’s new boss has promised to re-open thousands more staffed checkouts
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NewsShoppers stock up on canned goods after government advice
Total till sales grew by 3.2% in the four weeks to 31 October thanks to a boost from Halloween, school half term and stocking up on essential goods in preparation for unseen emergencies
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Comment & OpinionEditor’s picks: Asda CEO, Kellogg’s rice woes and government bailouts
David Potts’ appointment has caused quite a stir this week, as Kellogg’s attracted the ire of shoppers and activists launched a legal crusade against JBS
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Analysis & FeaturesChristmas ads 2026: which of this year’s batch can impress our experts?
From Lidl’s ‘Barrioke’ offering to John Lewis’ ungrateful grandkids, the first batch of 2026 Christmas ads are in. Who’s done it best so far?
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NewsNew Asda chief Potts makes ‘mystery shopper’ trips to stores
Potts revealed to staff he had carried out a secret shopper tour to see for himself the scale of what needs to be done
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NewsAsda and Burger King among founding members of new financial education alliance
The alliance aims to give its members’ combined workforce of more than 180,000 people practical tools to understand and manage their money
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Analysis & FeaturesWhat does David Potts need to do to turn Asda around?
Can former Morrisons and Tesco veteran work his magic at Asda?
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Comment & OpinionCan ‘fantastic operator’ David Potts pull off Asda’s turnaround?
The return of the former Tesco and Morrisons boss to the grocery fold will be one of the most fascinating aspects to the evolving supermarket power battle
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NewsSubway and Asda announce major expansion plans
The move will increase the number of Subway restaurants in Asda stores by more than 50%
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NewsAsda stuns grocery by hiring ex-Morrisons boss as new CEO
Potts, also a former Tesco veteran, was credited with a successful turnaround as boss of Morrisons from 2015 to 2023
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NewsAsda throws price-led festive rave for 2026 Christmas ad
Asda swaps the traditional festive soundtrack for a dance anthem in its 2026 Christmas ad campaign
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Grocer 33Asda is cheapest supermarket in run-up to budget
Asda offered the lowest price for 16 of the products on our list and was exclusively cheapest for seven
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NewsAsda tracker shows families’ spending power crashing ahead of budget
Asda says financial squeeze was being felt the most by low-income households
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NewsAsda and Oscar Mayer combine pizza and lasagne to create Pizzagne meal
Pizzagne was developed in response to consumer demand for more variety and novelty in weekly meals
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NewsSchool leavers get NEETs help with new Asda Roots foundation
The supermarket is piloting a new apprenticeship programme called Asda Roots’ which will start by offering 16 young people permanent roles
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NewsFood giants urge PM to scrap new junk food measure ahead of budget
In a letter to Andy Burnham ahead of next week’s budget, companies including Asda, Coca-Cola and Mars warned the proposals would lead to major cost increases across a huge range of products
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Comment & OpinionEditor’s picks: EasyShop, Asda and budget concerns
EasyShop’s Stelios Haji-Ioannou is confident, but the likes of Amazon have struggled to establish a foothold in grocery
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NewsWorldpanel: Asda’s return to growth proves short-lived
The latest data also tells of subdued grocery sales elsewhere as consumers spend cautiously ahead of the autumn budget