Asda news and analysis
Asda is the third-largest supermarket in the UK, present in both large-format superstores and Express convenience stores. It is known for its value-led approach, including the 'Asda Price' and 'Rollback' campaigns. The Grocer covers Asda with news, analysis, insight and opinion, including pricing comparisons through the Grocer 33, strategic changes, and performance updates.
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NewsAsda rolls out Auror crime tech across estate after London trial
The technology helped Asda recover more than £100,000 in stolen goods during a 10-week trial at 30 of its London stores
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NewsPlastic bag sales fall, reversing last year’s rise
More than half the single-use plastic bags sold last year were issued by Ocado
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Comment & OpinionEditor’s Picks: Sainsbury’s split from Argos, Asda growth and food security
No one was expecting this morning’s surprise announcement when we reported that Sainsbury’s has agreed to sell Argos
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NewsAsda sales grow for the first time in more than two years
It is the first time Asda has posted positive returns since Q1 2024, aaccording to unpublished Worldpanel data seen by The Grocer
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NewsAsda to launch ‘hyper-personalised’ loyalty missions in latest Rewards overhaul
Chief customer officer Rachel Eyre has made improving Asda Rewards a key aim of her customer strategy
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NewsAsda finds northern families are £60 a week worse off
The supermarket’s latest Income Tracker shows that families in northern regions continue to have less money left in their pockets after essential spending, despite average UK household budgets improving year on year
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Grocer 33Asda cheapest supermarket on nearly half the items in Grocer 33 shop
Asda was cheapest for 16 of the items in our basket, 11 exclusively so
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NewsAldi average prices fall as rivals’ increase, data shows
Unit prices at Aldi have dropped steadily since quarter four of 2025, while those of each of the other five – Tesco, Sainsbury’s, Asda, Lidl and Morrisons – have dipped and then risen again in 2026
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NewsAsda backing regional suppliers with new 50 West Country lines
Asda wants to make its ranges and stores more appealing to local shoppers as part of its Take a Fresh Look campaign
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NewsGrocery inflation eases to slowest rate since 2024
The average household still spent an extra £156 on groceries over the past year, according to Worldpanel by Numerator
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NewsRude Health expands into Asda with chilled nut milk range
The Oddlygood Group-owned brands’ Chilled Oat with Calcium and Chilled Almond with Calcium drinks will roll into Asda this week
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Analysis & FeaturesWhy retail media is facing a backlash
The retail media revolution is upon us – but some suppliers are feeling pressure to pay for it without enjoying measurable returns. Is a ‘win-win’ really achievable?
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NewsAsda takes school careers programme nationwide in virtual rollout
Asda hopes to encoruage children around the UK to explore careers in retail, and encourage them to grow in confidence
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Grocer 33Asda lands its first win this Grocer 33 year with Weymouth store
Our shopper praised Asda’s staff, who were ‘always happy to help’ and provided detailed directions to products
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Grocer 33Asda Weymouth: the seaside store that’s ‘busier than Christmas’
Wayne Bailey’s superstore in Weymouth shows that despite the company’s recent struggles, Asda can still deliver a brilliant shopping trip
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Grocer 33Asda wins cheapest supermarket of the week with margin of 4%
After picking up the price award at The Grocer Gold Awards, Asda provided the cheapest basket this week by a 4% margin
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NewsAsda expands Exceptional range with 12 new cheeses
Among the new arrivals are an AOP Ossau Iraty and a Cave Aged Goats Cheese
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NewsAsda becomes top supermarket for multibuy promotions
Asda has stepped back from a price cut-driven promo strategy to become the biggest supermarket for multibuys
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NewsAsda shakes up store staff working hours in bid to improve customer experience
Store staff will be expected to work flexibility across all areas of the store. Some will also be offered voluntary redundancy, according to proposals seen by The Grocer
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NewsAsda Express mark-up edges up despite more price matching
The absence of Asda’s deepest rollback promos from smaller stores pushes overall convenience premium higher