Baxter Foods Group, the Scottish soup manufacturer, is launching a £1.75m TV advertising campaign today.

The campaign, which has the message: “The Baxters family have been making soup for over 100 years and everything we know goes into everything we make,” is Baxters biggest ever and it is expected to target about 21 million households.

Norman Soutar, group marketing director, said: “The latest TV advertisement has created a lot of excitement - it encapsulated the ethos of Baxters and illustrates clearly that, in terms of taste, Baxters is a cut above the rest.”