A teensy bit of a calamity.
Our Black Arts department (which we pretend is there to promote ethnic theatre groups) has been helping with a local residents' campaign to get a lovely new superstore built all over a sleepy Norfolk seaside town.
But we've been unmasked in The Independent, which is suspicious about some positive letters in the papers.
Depends on your definition of 'local resident', I argue, but 'within 200 miles' doesn't seem to be acceptable. Karoline (with a K) is furious that we've been found out. In retrospect, we probably shouldn't have signed the letters Bill Dastorehere and Tess Coshopper.
"We're going to have to charge double for this sort of thing in future," she says. It also means our pro trans-fats letters "It makes biscuits taste better" Hugh Bee, and our 'GM is the future now' campaign (supported by Jenny Teck) will need to be temporarily shelved.
Anyhow, we redeemed ourselves with a PR classic the novelty sandwich stunt. An idea so old, Miranda says, that Moses was whipping up locust sandwiches to get in the Red Sea Chronicle. Still, what goes around in PR comes around with knobs on and if a lasagne sandwich gets the inches, so be it. So sad that the poor shoppers of Sheringham will have to wait for theirs.
Got to go to a ghastly Big Lunch thing tomorrow. I mean have you seen my neighbours? Most of them are at least one donkey short of a sanctuary. I'll be taking my own food. Possibility of meeting Jamie Oliver and/or Gloria Hunniford.
Can barely contain the excitement, while also being deeply moved by Sainsbo's commitment to the cause. They are letting participants use some (yes, some) of their car parks and for free. Woo. We send a letter to the Evening Standard describing this as "a magnificent gesture". No, seriously.
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Our Black Arts department (which we pretend is there to promote ethnic theatre groups) has been helping with a local residents' campaign to get a lovely new superstore built all over a sleepy Norfolk seaside town.
But we've been unmasked in The Independent, which is suspicious about some positive letters in the papers.
Depends on your definition of 'local resident', I argue, but 'within 200 miles' doesn't seem to be acceptable. Karoline (with a K) is furious that we've been found out. In retrospect, we probably shouldn't have signed the letters Bill Dastorehere and Tess Coshopper.
"We're going to have to charge double for this sort of thing in future," she says. It also means our pro trans-fats letters "It makes biscuits taste better" Hugh Bee, and our 'GM is the future now' campaign (supported by Jenny Teck) will need to be temporarily shelved.
Anyhow, we redeemed ourselves with a PR classic the novelty sandwich stunt. An idea so old, Miranda says, that Moses was whipping up locust sandwiches to get in the Red Sea Chronicle. Still, what goes around in PR comes around with knobs on and if a lasagne sandwich gets the inches, so be it. So sad that the poor shoppers of Sheringham will have to wait for theirs.
Got to go to a ghastly Big Lunch thing tomorrow. I mean have you seen my neighbours? Most of them are at least one donkey short of a sanctuary. I'll be taking my own food. Possibility of meeting Jamie Oliver and/or Gloria Hunniford.
Can barely contain the excitement, while also being deeply moved by Sainsbo's commitment to the cause. They are letting participants use some (yes, some) of their car parks and for free. Woo. We send a letter to the Evening Standard describing this as "a magnificent gesture". No, seriously.
More from this column
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