Apparently something happened on Tuesday and the year of Brazil is upon us. We know this because Karoline (with a K) arrived at the office on Wednesday proclaiming that “the biggest business opportunity of the next 12 months is the Brazilian [she paused at this point, eliciting some alarming thoughts, though we could convert our under-used foyer to a treatment room if needs be] football thingy that’s happening [phew].” She, of course, means the World Cup, and not knowing anything about either football or Brazil hasn’t stopped her setting out the P&F stall to “make the most of the chance to relieve Brazilian companies of the vast amounts of dong, no that’s Vietnam, erm, guano?, that they’ll have to promote, ie coffee and, erm, nuts to English yobs”.

As a strategy, it’s better than most PR agencies come up with and, being a woman of action (and Acton as it happens, but that’s another story), she wasted no time in writing to Pelé, as the only Brazilian anyone knows, to see if he wanted to lead our ‘Get Your Hands On My Nuts (And Coffee)’ campaign in the spring. Fortunately, this will probably be lost in translation as K insisted the letter be rendered in Spanish.

Miranda maintains that Brazil’s biggest export item, alongside the waxed pubes, is slightly differently shaped doughnuts. I think it’s sugar cane and piranhas. Oh, and caipirinhas of course, which combine the two in terms of sweetness and savage after-effects. By Wednesday evening, I’m ready to experience this in depth via a very dusty bottle of Sagatiba (£20m Saatchi & Saatchi launch brand now virtually disappeared) at the back of the office kitchen cupboard. Bottoms up, as they say in many a Rio salon.