I’ve been in the tartan mini (skirt, not car) that is this year’s autumn fashion essential, and it seemed to have a strange effect on the male exhibitors at the Speciality & Fine Food Fair.

I have a feeling some of the resulting new business leads may wither and die when they come face to face with Karoline (with a K). Actually, there wasn’t much new there, other than the usual bunch of deluded kitchen-sink ‘entrepreneurs’ with nice packaging and no budgets (Design agencies have it easy. Every product has to have a pack, even if they can’t afford anything else. A few minutes on the Mac and it’s quids-in. Unlike PR, which is unremitting hard labour and always underfunded).

Back to Olympia. I managed to escape without tasting Gregg Wallace’s hot dog. And there aren’t many PR girls who can say that.

Anyway, that was last week. This week, office debate has focused on the fundamental question of our times. Forget Syria, Indian onion prices (bhajis under threat!) or chopgate (what are the chances of that?). What we want to know is: does the shape affect the taste? Oh, I think so. As any girl who’s lingered over a Flake will surely testify. Mondelez is starting to learn the painful truth about doing business in Britain. Essentially, the media hate you, especially if you’re American and successful. They need a good PR agency. Preferably one that can stop tittering about the silly name.

Actually, nobody’s going to stop tittering about that. It’s like calling your company Bumpoowilly and expecting it to be taken seriously. Hang on. That’s a confectionery launch that would fit perfectly into next year’s Speciality & Fine Food.