From next year, schools will again be able to collect tokens from The Sun, sister paper News of the World and packets of Walkers Crisps, Quavers, Monster Munch and French Fries in return for books.
Walkers said it had given more than 6.5 million books away during the first four years of the offer.
Toy trolley dash
Cravendale Fresh Milk is running a nationwide on-pack promotion aimed at children.
More than four million two-litre bottles will offer five children the chance to win a Â£1,000 trolley dash around Toys'R'Us. The promotion runs until the end of this month.
Dairy spread Clover is linking up for the second time with Disney to launch a premium on-pack offer in Tesco, Sainsbury and Safeway.
The promotion celebrates the re-release of Disney's bestselling Beauty & the Beast on special edition DVD and video, with 200,000 limited edition Clover dishes featuring characters from the film up for grabs.
Hangover and recovery soft drink Feelfine is stepping up its marketing activity in time for Christmas.
It is sending a team to carry out sampling exercises at major London Underground stations with the aim of distributing 5,000 sampling cups a day.
Britvic's J2O adult juice drink is continuing its bid to gain sales in the off-trade, having now gained full distribution across Sainsbury for its Orange & Passionfruit flavour.