Britvic is pulling its all-natural cola brand Pepsi Raw from shelves following poor sales, as predicted by The Grocer in July.
Although Pepsi Raw had proved successful in the on-trade, it recorded sales of just £704,000 over the past year across the grocery channel [Nielsen 52w/e 26 June 2010].
Britvic said the drink would be removed from all channels with immediate effect. A spokeswoman said the company would continue to invest to new product development.
Pepsi Raw was launched into the off-trade in October 2008 in a bid to "rejuvenate" the cola market.
Although Pepsi Raw had proved successful in the on-trade, it recorded sales of just £704,000 over the past year across the grocery channel [Nielsen 52w/e 26 June 2010].
Britvic said the drink would be removed from all channels with immediate effect. A spokeswoman said the company would continue to invest to new product development.
Pepsi Raw was launched into the off-trade in October 2008 in a bid to "rejuvenate" the cola market.
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