Budgens has put the success of its new sausage range down to the hot weather.
The retailer has already shifted 250,000 bangers after launching the range as part of its Budgens Best offer. Varieties include pork variants with chilli, apple and leak. A bogof deal also helped sales.
"This sausage delivers Budgens' brand essence of real food for today's communities," said trading director Willie Hamilton. "Offering shoppers value for money, they give retailers profit margins of up to 25%, strengthening Budgens' reputation for value."
The retailer has already shifted 250,000 bangers after launching the range as part of its Budgens Best offer. Varieties include pork variants with chilli, apple and leak. A bogof deal also helped sales.
"This sausage delivers Budgens' brand essence of real food for today's communities," said trading director Willie Hamilton. "Offering shoppers value for money, they give retailers profit margins of up to 25%, strengthening Budgens' reputation for value."
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