Plant-based brand Gosh has flipped back into profitability on an EBITDA basis after undertaking a “deliberate refocus” on branded sales channels over discounter and B2B clients.
Sales at Gosh fell 6.7% to £16.8m in the year to 31 December 2025 amid a shift away from lower-margin contracts and a slight decline in the plant-based market.
Despite the fall in sales, accounts filed at Companies House showed Gosh’s EBITDA climbed from a loss of £1.3m to a profit of £300k. When the effect of a one-off inter-company payment was discounted, the company’s EBITDA profit was £500k.
Managing director Jason Belmont told The Grocer 2025 was a “key P&L turnaround year” for the company as it focused on strengthening its profit position.
“Following topline growth in 2024 in a declining plant-based market, in 2025 Gosh top line sales softened, driven by a deliberate refocus on the branded sales channels over other channels, which helped improve our overall channel mix,” he said.
The shift from EBITDA loss to profit was a “significant turnaround”, he added.
“We have put the business in a strengthened position to continue to invest in our much-loved brand and portfolio, with the addition of B Corp certification gained at the end of 2025,” he said.
Opportunities ahead
Gosh’s accounts detailed “significant opportunity” within the plant-based sector, as the brand seeks to leverage its products’ natural ingredients as a selling point to health-focused consumers.
The category’s decline slowed substantially last year, with many of its major players now seeing an opportunity to rebuild growth from a more stable footing.
“As we look ahead we expect the market to continue to improve as the consumer is very much after a ’natural’ proposition in plant-based and this section has a long way to grow, representing still only 36% of overall current plant-based sales,” Gosh’s directors’ report said.
“We believe the opportunity is for this to hit 50% and beyond, with Gosh well placed to be at the centre of this switch both with our core proposition and also as we evolve our portfolio via innovation.”
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