Tesco reports surging sales of posher wine

  • Print
  • Share
  • Comment
  • Save

Tesco wine

Sales of posh wine surged at Tesco over the past year, with the retailer reporting a 20% rise in volume sales of its top-tier Finest range.

The supermarket said sales were up on the back of shoppers “becoming more confident” when buying wine. Tesco has added about 30 extra bottles priced between £8 and £25 over the past six months, and has redesigned all its own brand wine labels with clearer wording.

Words such as ‘toasty’ and ‘nose’ had been removed to make room for clearer descriptions of “the wines’ other recognisable fruit tastes” said Tesco.

In the past year, the mult had seen “strong demand for what would be considered connoisseur wines” said its wine product developer Charlotte Lemoine.

“Spending £20 on a bottle of wine in a restaurant is not unusual,” she added. Shoppers were three times more likely to spend more than £10 on a bottle “when preparing for a special dinner or occasion at home”.

Have your say

Sign up to a Free 30 day Gold Membership Trial

  • Claim your free trial >>
  • You will be able to:

    - Comment on your industry
    - Read the latest category information
    - Find out more on consumer behaviours to technological advances

    You must sign in to make a comment

    • Print
    • Share
    • Comment
    • Save



    CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

    Grocer jobs Experts in FMCG

    Essity Grocery Controller (Senior Sales Manager)

    Grocery Controller (Senior Sales Manager) - Essity

    excellent salary +car, bonus, PMI, pension
    Search jobs

    Need more than 5 subscriptions? Make your life easier with a Corporate Account. Find out more.



    Yes!I want to read more     CLAIM FREE TRIAL NOW
    Sign up to a 30 day free trial