The Veggie Plot secures Ocado listing for its savoury yoghurts

  • Print
  • Share
  • Comment
  • Save

Veggie Plot range

The yoghurts are made from produce such as beetroot, cucumber & dill, avocado, Mediterranean roast veg and red pepper

Cambridgeshire-based startup savoury yoghurt brand The Veggie Plot has secured its first supermarket listing in Ocado.

The brand, launched last year by entrepreneur Anna Spencer, mixes Greek-style yoghurt made from British milk with purée mixes across five separate variants, made from produce such as beetroot, cucumber & dill, avocado, Mediterranean roast veg, and red pepper.

The cucumber & dill, and red pepper variants went on sale in Ocado earlier this month (rsp: £1.79/150g).

The range was Vegetarian Society approved, contained no added sugar and zero fat, and could be eaten direct from the pot or as a dip, or used as a cooking ingredient, said The Veggie Plot’s Spencer.

“Savoury yoghurts are a huge market in the US, and have been used in ethnic cooking since time immemorial,” Spencer said. But it was an underdeveloped category in the UK, she added, which had previously been limited to a few small-scale producers.

Waitrose had previously attempted to launch an own-label vegetable-based yoghurt, but it was delisted earlier this year.

“This would be the first mass market product of its kind the UK,” she said, while adding the brand was also looking to develop a vegan alternative alongside seasonal variants.

Have your say

Sign up to a Free 30 day Gold Membership Trial

  • Claim your free trial >>
  • You will be able to:

    - Comment on your industry
    - Read the latest category information
    - Find out more on consumer behaviours to technological advances

    You must sign in to make a comment

    • Print
    • Share
    • Comment
    • Save



    CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

    Need more than 5 subscriptions? Make your life easier with a Corporate Account. Find out more.



    Yes!I want to read more     CLAIM FREE TRIAL NOW
    Sign up to a 30 day free trial