Northern Bloc makes ice cream grocery debut in Co-op stores

  • Print
  • Share
  • Comment
  • Save

Co-op area manager Claire Pottage and Dirk Mischendahl, director of Northern Bloc

Co-op area manager Claire Pottage and Dirk Mischendahl, director of Northern Bloc

Northern Bloc, the Leeds ice cream brand, has made its grocery debut in 83 Co-op stores.

Branches across the North of England are selling its 500ml tubs (rsp: £4.50) in three variants: Chocolate & Sea Salt, Ginger Caramel, and Hazelnut with Tonka Bean.

The brand’s products were previously available only in Northern attractions including Bolton Abbey Estate, Yorkshire Sculpture Park, Leeds Grand Theatre, and West Yorkshire Playhouse.

The North was a “melting pot of innovation”, said Dirk Mischendahl, director of Northern Bloc. It had inspired the brand, which launched in 2015, “to create indulgent, cutting-edge flavours that pay homage to the traditional, while adding a fresh modern twist”, he added.

Caroline Thompson, Co-op’s senior buyer for frozen, added: “Northern Bloc is a really exciting new urban ice cream brand that is fanatical about creating decadent and delicious desserts that people can enjoy all year round. Made in the heart of Yorkshire, we’re confident our customers right across the North are going to enjoy it.”

Last month, Northern Bloc unveiled Little Bloc, a children’s ice cream range containing no refined sugar.

Have your say

Sign up to a Free 30 day Gold Membership Trial

  • Claim your free trial >>
  • You will be able to:

    - Comment on your industry
    - Read the latest category information
    - Find out more on consumer behaviours to technological advances

    You must sign in to make a comment

    • Print
    • Share
    • Comment
    • Save

    DIRECTORY

    The+Grocer+Directory

    CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

    Grocer jobs Experts in FMCG

    Search jobs

    FOLLOW THE GROCER

    -