Walkers to hand out Cheers & Onion crisps to Leicester fans

  • Print
  • Share
  • Comment
  • Save

Walkers Leicester FC Champions League Cheers & Onion pack

Walkers is once again cheering on its local football team with the launch of a special edition pack.

The Leicester snacks giant has unveiled Cheers & Onion, a 50g bag prominently featuring Leicester City FC’s fox mascot, which will be handed to fans tonight (14 March) as they arrive at the King Power Stadium for the second-leg knockout match of the UEFA Champions League against Sevilla.

Supporters will have the chance to win a signed LCFC shirt by taking a picture of themselves holding the bag against their faces to ‘combine’ human with fox. They can then upload the image to social media, using the #Fearless and #Walkers hashtags, no later than tomorrow.

The promotion is an extension of the current Snap & Share push across the UK, which is offering snackers the chance to win Champions League-related prizes, as part of Walkers’ partnership with the tournament.

The special Cheers & Onion crisps follows last year’s blue and gold Salt & Victory flavour to mark Leicester City’s Premier League triumph – tens of thousands of which were given away to locals, with more going on sale across Leicester in response to demand.

“Something tangible really goes a long way with fans,” said John Savage, brand manager for Walkers. “I hope we’ll see lots of Leicester fans sharing selfies across Facebook, Twitter and Instagram with our special packs – and having a tonne of fun doing so.”

Have your say

Sign up to a Free 30 day Gold Membership Trial

  • Claim your free trial >>
  • You will be able to:

    - Comment on your industry
    - Read the latest category information
    - Find out more on consumer behaviours to technological advances

    You must sign in to make a comment

    • Print
    • Share
    • Comment
    • Save

    DIRECTORY

    The+Grocer+Directory

    CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

    FOLLOW THE GROCER

    -