Müller is backing its new whipped Greek-style yoghurt Bliss Corner with a TV push.

The TV advertising kicks off later this month as part of a £5m brand-wide spend, and will run until December. The yoghurt - which goes on sale this week - features a separate fruit compote and is available in strawberry, raspberry and lemon flavours (rsp: £2.69/four-pack).

Müller Corner’s value share of yogurts has risen to 17.6% [Nielsen 52w/e 24 May 2014], helping the overall Müller brandgain a 30.6% share of the yogurt category.