Below the Belt Grooming reveals ballsy TV ad for male hygiene products

  • Print
  • Share
  • Comment
  • Save

Below the Belt

“Your balls are safe in our hands,” promises start-up brand Below the Belt Grooming in the first TV commercial for its range of male hygiene products.

Airing from 26 March across the Made TV digital network, the advert focuses on Fresh & Dry Balls after-shower gel (rsp: £6.95) to tell the story of how men’s undercarriages have long been subjected to hot and uncomfortable conditions.

The 30-second ad will also be used across the Below the Belt’s social platforms and will roll out across other TV stations in the autumn.

The Below the Belt Grooming range – which soft-launched 20 months ago – also includes Sports Lubricant (rsp: 9.95) to prevent chafing and Waterless Shower (rsp: £6.95) for all-over cleanliness. All products are available via Amazon and in branches of Evans Cycles and Halfords.

Have your say

Sign up to a Free 30 day Gold Membership Trial

  • Claim your free trial >>
  • You will be able to:

    - Comment on your industry
    - Read the latest category information
    - Find out more on consumer behaviours to technological advances

    You must sign in to make a comment

    • Print
    • Share
    • Comment
    • Save

    DIRECTORY

    The+Grocer+Directory

    CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

    FOLLOW THE GROCER

    -