Kerry Foods is expanding its Cheestrings portfolio with the launch of a new mini variant targeted at three to five year olds.
Cheestrings Minis begin rolling out on 13 June in bags of six 10g packs (rsp: £1.35) in original and Emmental.
The new line was perfect for smaller mouths that struggled to consume larger snacks, said kids’ dairy marketing manager for Kerry Foods, Tom Willcock. “We are confident Cheestrings Minis will have real traction with parents.”
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