Dorset Cereals launches ancient grains muesli trio

  • Print
  • Share
  • Comment
  • Save

Dorset Cereals Spectacular Grain

Dorset Cereals is tapping the trend for ancient grains with the launch of muesli trio Spectacular Grains.

The premium breakfast range is a blend of fruit and five grains to create “exciting new tastes and textures”.

Available now from Waitrose in wood-effect packaging (rsp: £3.49/500g), the variants are Raspberries & Apple with Toasted Spelt & Popped Buckwheat, Apricots & Papaya with Toasted Spelt & Popped Quinoa, and Blackberries & Fig with Toasted Spelt & Popped Sorghum.

Each provided a “crispier crunch” than regular muesli, said Dorset, which added the cereals were “high in fibre”. The lineup provides 7.2g-8.1g of fibre per 100g, while it also contains 13.1g-17.6g of sugar.

Spectacular Grains’ arrival on shelf comes with take-home value sales of branded cereals down 1.5% to just over £1.1bn in the supermarkets; volumes are down 3.9% [Kantar Worldpanel 52 w/e 8 October 2017].

Have your say

Sign up to a Free 30 day Gold Membership Trial

  • Claim your free trial >>
  • You will be able to:

    - Comment on your industry
    - Read the latest category information
    - Find out more on consumer behaviours to technological advances

    You must sign in to make a comment

    • Print
    • Share
    • Comment
    • Save



    CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

    Grocer jobs Experts in FMCG

    HG Stephensons Ltd  Territory Manager – Birmingham South

    Territory Manager – Birmingham South - HG Stephensons Ltd

    Basic Salary c£30,000 + OTE Commission/ Bonus Circ plus company car, phone and laptop
    Search jobs

    Need more than 5 subscriptions? Make your life easier with a Corporate Account. Find out more.



    Yes!I want to read more     CLAIM FREE TRIAL NOW
    Sign up to a 30 day free trial