Game of Thrones whisky range gets February release date

  • Print
  • Share
  • Comment
  • Save

Game of Thrones whisky

Diageo’s series of Game of Thrones single malt whiskies has been given a UK release date.

The eight-strong range, which launched in the US last year, features drams from Diageo’s distilleries such as Lagavulin, Oban and Singleton.

The packaging is based on the warring houses of Westeros and their mottos from the hit HBO fantasy drama, with each distillery representing a different house.

Each bottle comes in a protective pack that carries the sigil of its respective house and the ‘house words’.

The Lagavulin 9yo single malt, for instance, carries the lion, which represents the show’s villainous House Lannister, and the motto ‘hear me roar’.

They are available to order exclusively through Amazon, and will launch into wider off-trade retail from 19 February (rsp: £38-£65/70cl).

It’s not the first Game of Thrones tie-up launched by the spirits giant - last year saw the launch of White Walker, a limited edition Johnnie Walker blend based on the eponymous monsters from the show.

Read more: Whisky revival? - spirits category report 2018

Have your say

  • Print
  • Share
  • Comment
  • Save

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

Grocer jobs Experts in FMCG

Cru8 Foods Sales Executive

Sales Executive - Cru8 Foods

£30,000 base salary and a competitive OTE, depending on experience
Search jobs

Need more than 5 subscriptions? Make your life easier with a Corporate Account. Find out more.

FOLLOW THE GROCER


-

 
Yes!I want to read more     CLAIM FREE TRIAL NOW
 
Sign up to a 30 day free trial
CLAIM FREE TRIAL NOW