Halal babyfood brand For Aisha has relaunched and expanded its stage three offer.
Rolling out at the end of this month exclusively to Asda, the lineup has revamped packaging, about 10 months after first arriving in-store. A new tray format allows infants to feed themselves, while clearer labelling conveys health messages and the ingredients’ benefits.
The refreshed look “communicates the ‘taste adventuring’ story in a warm and friendly way” said Mark Salter, founder of For Aisha – which added its first stage three products in September 2016.
Made with certified British halal meat, the four-strong range is aimed at children aged 10 months and above. Its latest variant is Date & Apricot Tagine with Lamb, which joins Chicken & Sweet Potato Curry, Green Bean & Lamb Curry, and Chicken Quinoa & Vegetable Stew (rsp: £1.85/190g).
The recipes were created with “more complex flavour combinations to satisfy the baby’s growing appetite and developing taste preferences”.
No comments yet