Ribena has boosted its 500ml ready-to-drink range with Very Berry.
Available from 28 March from the impulse channel, the product (rsp: £1.15) is flavoured with blackberry, raspberry and strawberry and takes 30% of its sweetness from stevia, making it 140 calories a bottle.
Its launch will be supported by activity during April and May.
“Ribena Very Berry is a really exciting development for Ribena,” said marketing director Georgina Thomas.
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