Spar is cashing in on the gin boom with the launch of a posh own-label London Dry Gin.
The 40% tipple marks the retailer’s first foray into premium spirits. It is distilled in copper stills with Italian juniper berries, Spanish oranges and Moroccan coriander. It has an rsp of £17 for 70cl.
Spar hinted at the potential for further premium spirits NPD down the line. Its booze range “will therefore include further developments to ensure we always offer our customer on-trend products” said senior brand manager Amrit Rebello. “We are always looking at the market and ensuring that we differentiate our range.”
She added: “We are confident the gin will be popular with shoppers, and bring our Spar retailers incremental sales.”
The NPD follows a revamp of Spar’s wine offer this month, with a swathe of new own-label lines hit shelves ahead of a wider roll out of ‘range exclusives and regionals’ next March.
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