Westons Cider is looking to boost its craft credentials with a new Aged Finish cider.
Henry Westons Aged Finish (6.5% abv) is a sparkling medium dry cider, aged for 180 days to “ensure a deep flavour and rich, long finish”, according to Westons. It rolls out exclusively into the off-trade from mid-September in 500ml bottles, with listings confirmed in Tesco and Morrisons (rsp: £2).
The NPD would “broaden appeal for traditional crafted liquid across a wider consumer base and help us tap into a younger, even more discerning audience”, suggested Westons brand manager Tim Williams.
It comes on the back of a strong year for Westons: the brand added £5.6m to its value sales over the past 12 months, which hit £50.5m, on volumes up 12.5% [Nielsen 52 w/e 21 April 2018].
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