Richmond shake and Bake

Kerry Foods is looking to build on the success of its ready-to-cook Richmond Perfect Bake sausage range with the launch of the brand’s first sausage casserole meal kits.

Richmond Shake & Bake will go on sale on 12 September and will enable consumers to create simple ‘one pot’ dinners, oven-baked in a bag, in a choice of two seasonings: Classic Sausage Casserole and Italian Tomato & Herb Sausage Casserole (rsp: £3/440g).

The newcomer, which is meant to be fried for five minutes before being baked in a bag with the casserole sauce for 45 minutes, was designed for families looking for an easy and convenient evening meal, said Richmond senior brand manager Sarah Davies.

“There are 53 million sausage casserole meal occasions in the UK, so there is a large opportunity for Richmond to help grow the category by offering a convenient and exciting new format,” Davies said. “Convenience is a top driver of consumption for evening meals, and this is a key pillar for growth for us and the category going into 2017.”