United Biscuits has unveiled new Christmas lines including novelty Jacob’s Christmas Crackers embossed with yuletide messages.
‘Seasons Greetings’, ‘Noel Noel’, and ‘A Very Merry Christmas’ are among inscriptions etched in the cream crackers, available in a 450g pack (rsp: £4.29).
Joining the Jacob’s Christmas offering is an 800g Savoury Crackers Selection limited-edition tin (rsp: £7) containing four 200g roll wraps (2 x Jacob’s Cream Crackers, 1 x Cracked Blacked Pepper and 1 x Choice Grain) and a Jacob’s Cracker Selection featuring cream, multi-grain and salt & cracked black pepper varieties (rsp: £1/170g).
Mini Cheddars and Oddities have also returned for the holiday celebrations in the shape of reindeer, snowmen and Santas, while Cheeselets have been renamed Treeselets and feature Christmas tree shaped biscuits.
UB has also revamped the packaging of two McVitie’s biscuit assortments.
McVitie’s Victoria (rsp: £10/700g) returns in a new hinged box featuring two re-closable individually wrapped foil film trays to retain freshness, while McVitie’s Family Circle (rsp: £6/800g) has a refreshed festive carton design.
The brand is also introducing individually wrapped McVitie’s Festive Faves available in Chocolate Fudge Cake Bars (rsp:£1/five-pack), Merry Cherry Mini Rolls (rsp:£1/six-pack) and Frosty Mint Digestive Slices (RSP: £1/six-pack).
In addition, Mcvitie’s Festive Faces and Jaffa Cakes Pole, Jacob’s Twiglets Antler and Crawford’s Teatime are among a number of United Biscuit products making a return for the festive period.