Calypso Soft Drinks is embarking on a swashbuckling adventure ahead of this summer's screening of the latest Pirates of the Caribbean film Dead Man's Chest.
Two drinks have been created to tie-in with the film - tropical Caribbean Curse and Bootstrap Blackcurrant - with packaging that features the film's skull and crossbones logo and an image of its star Johnny Depp as Captain Jack Sparrow. They will benefit from the film's £2m media campaign, and activity from Woolworths, McDonald's, Asda and Tesco. Packs will also offer a free film poster.
"We see Pirates of the Caribbean remaining as the most exciting action-adventure kids franchise for the next three to four soft drinks seasons," said sales and marketing director Richard Cooke.
Launching into Waitrose later this month, the drinks contain no added sugar and 10% fruit juice. They come in packs of four 250ml sportscap bottles at £1.39 and are aimed at six to 11-year-old boys and girls.
Two drinks have been created to tie-in with the film - tropical Caribbean Curse and Bootstrap Blackcurrant - with packaging that features the film's skull and crossbones logo and an image of its star Johnny Depp as Captain Jack Sparrow. They will benefit from the film's £2m media campaign, and activity from Woolworths, McDonald's, Asda and Tesco. Packs will also offer a free film poster.
"We see Pirates of the Caribbean remaining as the most exciting action-adventure kids franchise for the next three to four soft drinks seasons," said sales and marketing director Richard Cooke.
Launching into Waitrose later this month, the drinks contain no added sugar and 10% fruit juice. They come in packs of four 250ml sportscap bottles at £1.39 and are aimed at six to 11-year-old boys and girls.
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