A Wallace & Gromit 'turbo-matic toast rack' is one of the collectable items in a new on-pack promotion for Kingsmill, which has joined forces with Aardman Animations to celebrate the DVD release of A Matter of Loaf and Death. The push kicks off next week and will run across 60 million packs. The collectables, acquired through tokens, include oven mitts, lunchboxes and pencil cases.

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