Simple ingredients, clean label and healthier profiles are driving the popularity of sourdough products. However, suppliers emphasise that while health and nutrition are clearly top of shoppers’ minds, quality, taste and freshness are key attributes in the bread and bakery market that keep them coming back.
Find out what flavours are trending, how the category is benefiting from fibre is taking centre stage and suppliers’ take on how to inspire consumers in-store.
This is an advertising supplement brought to you by The Grocer.
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