With the cost of eating out still high, shoppers are bringing the celebration home and reshaping the festive calendar. From grazing boards to a golden quarter that now begins in late summer, suppliers tell The Grocer how affordable indulgence, provenance and a sense of theatre will define Christmas 2026.
The message across the sector is clear: shoppers remain determined to mark the festive season with treats and time shared with family and friends. What’s changed is how and when they shop, which traditions they keep, and, crucially, where they choose to spend the extra.
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