Coca-Cola Enterprises has taken the wrapping off a Christmas campaign for Coke that builds on the Coke Side of Life theme.

The ads use animation to tell a story aimed at evoking the magic of Christmas and celebrating giving.

The story follows a girl who first meets Santa in the 1930s and continues to see him every Christmas as she grows older, which inspires her to take an optimistic attitude to life.

The ad, which breaks on 24 November, is backed by new on-pack graphics and targeted point-of-sale activity across all channels. "We wanted to create an ad that captured the spirit of Christmas and the optimism that embodies this special time of year," said brand controller Stephen Fry.