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PepsiCo is bringing a taste of the Orient to the UK with a new range of Japanese rice crackers. The Sakata Rice Crackers brand, worth almost 33m in Australia, has hit UK shelves for the first time in a trial at Waitrose. The four-strong...
Wonderful Pistachios is aiming to boost the size of the nuts market with its first UK TV push and second listing at a big four supermarket. The brand which is owned by US company Roll Global has been selling 150g bags of unsalted,...
Heinz has launched a new TV ad for its microwaveable meal range Heinz Pasta Pouches . The 30-second commercial, which first aired yesterday, aims to drive awareness and sales of the range which launched in July and will be backed up by 10 second cut downs.
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