All Career advice articles – Page 4
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ProfilesMerchant Gourmet MD Richard Peake on buffets, Elf and an HFSS tax
‘In an ideal world, unhealthy and highly processed foods would be expensive through heavy taxation’
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ProfilesMy food & drink job: George Fitzgerald, head of out of home, Grounded
‘Be open to every opportunity, no matter how small it seems – it might just be the stepping stone you need’
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Comment & OpinionWhy more scrutiny is good news for genuinely healthy brands
If more measures come in to promote healthy food and drink, brands will need to take a close look at whether their health claims are credible, says Alex Wright of Dash Water
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Comment & OpinionLabour must think twice on flexible working laws
Leaders want to embrace all aspects of D&I, but they can’t make decisions that don’t pay out, says David Sables, CEO of Sentinel Management Consultants
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ProfilesMy food & drink job: Natalie Burke, product manager, Little Dish
‘People management, costings, factory adaptations, buyer meetings… unfortunately, it is not all tastings’
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Comment & OpinionCelebrate Christmas in a way that reflects your brand’s values
It’s time to enjoy some quality time as a team before a well-deserved rest ahead of the new year, says Jenny Costa of Rubies in the Rubble
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ProfilesMy food & drink job: James Magee, assistant brand manager, Belazu
‘I didn’t think I could become so passionate about olive oil,’ says Belazu’s assistant brand manager
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ProfilesMy food & drink job: Sarah Gerrard, category & insights manager, White Rabbit Pizza
The free-from expert uses data to ‘bridge the gap between what consumers want, and what they see on the shelf’
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Comment & OpinionBottom-line growth in fmcg will soon come from cultural moments
Strong brands need to play in spaces where they are not wholly in control of their message or image
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Comment & OpinionDo better than saying ‘hope you’re well’ in emails with the push/pull method
‘Hope you’re well’ is the equivalent of the paper straw cover in McDonald’s, says Darren A Smith of Making Business Matter
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ProfilesDanone’s Tom Kerr on spiders, rollercoasters and split trousers
‘I’d love us to be able to make it even easier for shoppers to make educated decisions about the products they’re choosing’
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ProfilesMy food & drink job: Katie McDaid, product developer, Cypressa
‘I wanted to make an impact, and being a small part in designing what people pop in their basket was very enticing’
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Comment & OpinionCelebrity brands get attention – but can they thrive long term?
In the past few years, we’ve seen a significant rise in the use of celebrity status as a way to grow brand awareness, says Ellie Webb of Caleño Drinks
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ProfilesThe Curators’ Max Rees on jerky, Gary Lineker and digging in
Self-proclaimed ’Big Cheese’ of snacking brands Cheesies and The Curators talks ’digging in and get things done’
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ProfilesMy food & drink job: Francesca Harrison, marketing manager, Oato
‘Having a proactive and go-getting attitude is key, especially if you’re keen to go for challenger brands’
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Comment & OpinionDon’t ‘virtue signal’ on plastic – it’s not always the enemy
Consumers dislike plastic, but it has its place, says Jenny Costa of Rubies in the Rubble
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Comment & OpinionHow ‘change brands’ are getting the jump on fmcg giants
We’re seeing a rising tide of change brands disrupting the status quo in almost every sector, says Chris Baker, author of Obsolete: How Change Brands are Changing the World and founder of Hungry Ventures
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ProfilesDell’ Ugo CEO Sophia Cooke on musicals, Bangkok and Comic Sans
For National Pasta Day tomorrow, Sophie takes us on her journey from graduate fmcg buyer to watch buyer to fresh pasta brand CEO
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ProfilesMy food & drink job: Freya Weston, senior assistant brand manager, Babybel
’Instead of a normal cover letter, I put my key achievements on to The Laughing Cow packaging as the header’
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Comment & OpinionUse the Presentation Compass to keep your audience engaged
If you’re monotone, don’t move, and aren’t engaging, then it is likely that the audience won’t engage either